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Matt Malcolm Gallantway

Matt Malcolm, Founder & Managing Partner at Gallantway tells us how they help busy eCommerce companies make more money.

First of all, how are you and your family doing in these COVID-19 times? 

Matt Malcolm: Lucky. We are very lucky here in Australia. 

While there has definitely been an impact on our business, clients, families, and society, we’ve had good government support. Our relative isolation from the northern hemisphere and travel restrictions has meant that much of Australia is open for business. That being said, there is no doubt that this is an unusual time and that we all need to be a little bit kinder to ourselves and strangers.

Tell us about you, your career, how you founded Gallantway.

Matt Malcolm: My career has been a winding path, and I’ve always had a passion for high-performing teams and innovation. 

Gallantway was founded as a pure performance marketing company that worked with Australia’s fastest-growing companies and has developed into a leading eCommerce growth firm that is pushing the boundaries of how our clients make money online outside of just paid customer acquisition. We are partnered with the best technologies and have built out a strong digital team of people who live and breathe commerce.

How does Gallantway innovate? 

Matt Malcolm: Service companies like agencies rarely deliver much in the way of innovation. Historically digital agencies keep pace with change and are often led by the platforms they manage (Google and Facebook being two of the biggest). 

We’re delivering innovation in our approach to measuring performance by looking at customer lifetime value, our bundling of services, which helps busy marketing teams do more, and our distributed model, which means we can deliver more value for our clients at a lower cost. We are uniquely positioned around the eCommerce ecosystem and have had strong feedback from our clients that our solutions deliver results and help them grow and be more profitable.

Additionally, we work with the best people. There is no replacement for great people and ensuring our clients are armed with unique insights into their eCommerce categories through our Weekly Insights.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Matt Malcolm: Our team has been through all of the standard set of tools and have settled on ClickUp for program management. We manage all workflow, approvals, and standardization of deployment through the platform. 

That being said, there is no replacement for getting stuck into our clients’ data and business when it comes to getting the best results. Really taking the time to understand our clients’ businesses takes time and great people. Our client relationships are all two-way, and they push us as much as we push them – We hold ourselves to high standards and believe that a healthy debate with data is fundamental in getting the best results for our clients.

Your final thoughts?

Matt Malcolm: Despite the significant impacts due to COVID, there has been no other greater period in human history for founders and brands to launch eCommerce businesses. 

The internet has made it possible to launch brands that provide products to niche segments that never even existed 5 years ago. Each day we are exposed to businesses and founders who are doing amazing things and who have built brands that reach millions of people from their living rooms. It’s a testament to the human spirit that these individuals and companies are not just languishing but are thriving during a global pandemic. Categories like loungewear never even existed, and we are at the beginning of an entire ecosystem’s development of service and product companies to support these growing businesses.

It’s hard not to be excited!

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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