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A New Concept in Equipment Insurance is the Next Big Thing in Fintech Says Matt Sweetwood of Insurious

kokou adzo



Matt Sweetwood Insurious

First of all, how are you and your family doing in these COVID-19 times? 

Matt Sweetwood: My wife, my 5 adult children, and myself are all very well, thank you.

Tell us about you, your career, how you founded Insurious.

How does Insurious innovate? 

Matt Sweetwood: Injurious, Seriously Easy Insurance

Starting at $12.50/month, get A-rated protection for your camera, laptop, musical instruments, audio & visual equipment, sports equipment, and much more – no hassles – no wait – all online in 7 minutes or less.

Insurious logo

How the coronavirus pandemic affects your business, and how are you coping?

Matt Sweetwood: Since we are an insurance product, the pandemic has not significantly affected us. People still look to protect their most valuable equipment.

Did you have to make difficult choices, and what are the lessons learned?

Matt Sweetwood: Yes, but the key is to react quickly. Most business mistakes are made from hesitating or inaction. We got out in front of the situation and stayed there.

How do you deal with stress and anxiety? How do you project yourself and Insurious in the future?

Matt Sweetwood: Stress and anxiety are dealt with in 2 meaningful ways:

1. Personally, I keep myself in great physical condition. Physical conditioning and body strength are the foundation for mental and emotional health. 

2. Be a leader for your staff. Communicate frequently, and help people understand that worry never helps, and we should only focus on actions that we control and not stress over things we can’t control. 

Who are your competitors? And how do you plan to stay in the game?

Matt Sweetwood: We have created a product that is the first of it’s kind. There are some homeowner policies and a few loss/damage warranties that have a little overlap with what we offer.

Your final thoughts?

Matt Sweetwood: At Insurious, we are excited to see the US economy come out of the pandemic and grow at a historical rate and see that that is an indicator of future success for us.

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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