INNOVATORS VS COVID 19
Real, Consistent Digital Marketing Amidst the Pandemic
Matthew Dorrington of Simple Advertising tells us about providing high-quality marketing solutions and simple advertising techniques.
First of all, how are you and your family doing in these COVID-19 times?
Matthew Dorrington: Absolutely fine. Just like everyone, settling down in these interesting times was challenging at first, but now that the vaccines have been rolling out, I think that this pandemic may be about to end. Well, I am just trying to keep myself, my family, and my team positive, really.
Tell us about you, your career, how you founded Simple Advertising.
Matthew Dorrington: I started in marketing when I was 18 years old, specialising in social media marketing, but over time I grew quite fond of SEO and coding. What can I say? I have always been quite a fanatic when it comes to technology! After consolidating my SEO skills further, I went on to work for other businesses to learn even more about advertising and marketing in the hope of starting my own business one day.
However, I quickly realised the harsh reality of some agencies, and after feeling misunderstood by this patronising environment, I left, strongly disagreeing with how some of these businesses treat their clients. I want advertisers and SEO professionals to empower their clients, not treat them like another payday and acting shady and lazy once they are not looking.
Therefore, in 2016 I started my own business, Simple Advertising, with the mission of developing an honest marketing agency whose purpose is to empower the people that come through our doors.
How does Simple Advertising innovate?
Matthew Dorrington: We are for the leaders. We don’t just sell our services to make money, we are here to showcase those businesses in Kent and its surrounding areas that are run by natural leaders. We empower those who deserve to have their voice heard, and we make sure that our relationships with clients don’t just stop at the transaction: We are here to form a connection that will help them grow into market dominators.
How does the coronavirus pandemic affect your business finances?
Matthew Dorrington: In the first lockdown, we were down 40%, but this is slowly increasing. As more businesses emerged, however, the demand for advertising increased, and so did the business.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Matthew Dorrington: No, I inspire people to be role models. I don’t see myself as a boss. I don’t like to enforce anything on my employees, and I see things like “dress codes” and strict deadlines as an unnecessary form of control. My employees are happy, and with happiness comes productivity. Therefore, I never had to fire anyone.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Matthew Dorrington: We are a very face-to-face company. We often carry out interviews directly with the client to make sure their vision is prioritised. We like those with a goal in their mind, and we lead them to success.
Did you benefit from any government grants, and did that help keep your business afloat?
Matthew Dorrington: No. I didn’t qualify as eligible for a grant, so I had to clench my teeth and pull through the lowest point of my business. However, we survived and thrived.
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