We talked to Matthias Reinholz, founder of Qreuz, about user tracking and this is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Matthias Reinholz: Great – during the coronavirus pandemic, my son was born and we took the chance of combining social distancing with time for the baby.
Tell us about you, your career, and how you founded Qreuz.
Matthias Reinholz: I have been working in digital marketing for 15 years and was always passionate about process automation. I was especially inspired by certain marketing tools that seemed to allow a level of productivity akin to superpowers. Previously in my career when I wanted to give every single member tools to automate their work so one team could do the work of 5 in another team. I was always looking for the latest tools. Funnily enough, being lazy was a big push for me because through laziness you find a way to automate things.
There was then a time in my career when the whole cookie tracking topic got bigger because of privacy concerns and being annoyed by cookie banners, I was working on ways to better track user behavior on a large store and combine it with marketing it should be possible with a tool to make it cleaner. The whole design of how tracking is done today is broken; we are talking about systems coming from the big ad networks and every single website is feeding the database about every single user on earth for the big ad networks.
How does Qreuz innovate?
Matthias Reinholz: Qreuz is offering a SaaS service with a new way of doing user tracking. We have a patent-pending on this tracking technology. Our solution is free of cookies, and is an automation attribution and making the topic of attribution available for smaller online shops. We are targeting smaller local businesses and online shops to give them the power of clean tracking and automating their marketing that usually only larger enterprises have access to, so our solution is extremely lightweight and available for smaller sites as well. We are making this automation available across their entire marketing process.
How does the coronavirus pandemic affect your business finances?
Matthias Reinholz: Luckily we are in the digital industry and not in one which is negatively impacted by the pandemic so far we do not see any effect from the pandemic.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Matthias Reinholz: With our growing team, the initial plan was to start our own office within a co-working space but now with the pandemic, we changed to be fully remote and this means that the team needs to be organized differently than on site teams. Here is what our team has learned about working from home.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Matthias Reinholz: This is also part of our core tech, to have our own software helping us with this topic. We have introduced a better tool to manage support requests to help us organize in a better way. We got rid of previous tools that we’re using cookies and third-party tracking technologies so that our site was free of tracking cookies.
Did you benefit from any government grants, and did that help keep your business afloat?
Matthias Reinholz: Yes, we are part of a program of the german federal ministry of economics that was targeting startups with big data business models.
Your final thoughts?
Matthias Reinholz: We really hope that by 2021 that the world can get over this pandemic and look into a brighter future. We also hope that the reactions of society to this pandemic will bring some sustainable change to how we live. We really hope that this pandemic will be the starting point for them to take full leverage of the power of the online market.
We hope that this experience will bring local shops some new aspects to their business models that will not only help them survive but to be successful and take advantage of their USPs. We want local shops to see e-commerce, not as their unfair competitor, but as an opportunity for them to step into the digital world to grow their business bigger than before.
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