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How DocSales Tripled Sales by Helping Hundreds of Other Companies Overcome Covid

jean pierre fumey



Mauricio Kigiela, DocSales

We talked to Mauricio Kigiela of DocSales about creating quotes, proposals and contracts in minutes and he had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times? 

Mauricio Kigiela: We’re still adapting to this new normality and are trying not to panic when new stresses arise. Fortunately, we’re all healthy and safe. Although we’ve had 3 cases of Covid in my family, everyone has recovered without any lasting consequences.

Tell us about you, your career, how you founded DocSales.

Mauricio Kigiela I have always been a technology lover and entrepreneur. DocSales is my fourth company. The genesis for DocSales was the difficulty that I experienced at my previous companies when creating sales documents and eSign them. Throughout my career, I’ve also realized that sales reps really hate bureaucracy and all the little admin steps necessary to close deals. While they’re necessary steps to making quota, creating sales documents and following-up with leads to confirm they’ve been received aren’t exciting to most reps. That’s the opportunity we’re pursuing; improving how companies formalize sales by giving them a more transparent and efficient process.

In summary, DocSales is the eSigning platform specially built for sales reps and sales teams. With CRM integration, 100% branding customization, sending options like email and Whatsapp, access alerts and analytics, sales teams can close deals faster and easier.

How does DocSales innovate? 

Mauricio Kigiela As a technology startup, we’re always researching and talking to people to stay current on electronic signatures trends. We monitor our competition and listen to our customers to determine which features should be added to our platform and our development calendar. Our overall vision is to be the eSigning platform for sales reps and teams, helping their prospects and customers say “Yes” faster and more easily. No other eSigning platform combines CRM integration, analytics, and document rejection surveys, so we’re on our way. 

How the coronavirus pandemic affects your business, and how are you coping?

Mauricio Kigiela The coronavirus pandemic is a huge opportunity in the electronic signature market. In April, at the peak of the pandemic, we had our highest monthly sales so far. While many companies have been sadly forced to close their doors, the pandemic has been an opportunity for growth and sales acceleration for us.

As a startup selling in Brazil, the US, and Europe, we’ve been working remotely since our launch. Our team is located in California, Portugal, and across Brazil (3 cities in 2 states). So in terms of the way we run our company, we really haven’t changed much; we’ve always been spread out.

Did you have to make difficult choices, and what are the lessons learned?

Mauricio Kigiela Yes. As soon as the pandemic started, we had to review the 2020 financial plans. We revised our plans and created new projections based on scenarios of increasing doom. The most extreme scenario was a catastrophic one, after which we wrote a “lighter” conservative version (with reduced expenses). The final version was the least conservative.

We’ve learned as a team not to panic before seeing the problem really happening. And to move as fast as possible when we need to change things and avoid mistakes.

How do you deal with stress and anxiety?

Mauricio Kigiela Yes, this is the illness of the year. There’s so much information available, arriving from everywhere. A lot of things happen at the same time, and it’s very hard to digest them.

Exercise is a potent stress reliever. I run, work out at my gym (when it’s not closed due to Covid) and play squash. Entrepreneurs also need to shut off mentally because your business cannot be top of mind 7/24/365. So I turn off my mind when I’m with my family, enjoying these moments and not thinking about the company. It’s a valuable exercise and well worth making an effort to compartmentalize your life.

Who are your competitors? And how do you plan to stay in the game?

Mauricio Kigiela DocuSign and HelloSign provide eSigning. We do, too. While eSigning helps you close deals, you have to get there first. DocSales is a complete sales formalization system to manage the entire process, from creating your sales documents and negotiating the deal to eSigning the contract and CRM integration. You can have a complete digital sales loop with DocSales.

Your final thoughts?

Mauricio Kigiela 2020 is finally coming to an end. It was a year that began with huge expectations, then quickly went downhill everywhere on the globe. Due to the COVID-19 pandemic, there’s no doubt that it’s been the most challenging year in decades – and not just for entrepreneurs.

We were determined to turn this challenge into an opportunity. Although difficult, 2020 was a very beneficial year in terms of education and life lessons. We learned to live, relate, and work differently. We have had to adapt our routines and reinvent ourselves. We evolved as professionals and as people. 

Today DocSales helps hundreds of companies in Brazil, the United States, and Europe streamline sales automation, proposals, and contracts. 

We have successfully overcome the pandemic. After all, we all had to remain in business. We’re all working from home and not meeting face-to-face, which is a very strong cultural expectation in Brazil and many other countries.

We are grateful and very happy with the trust that our customers have placed in us. Mission accomplished. New features abound in our 2021 product roadmap. Stay tuned!

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Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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