We talked to Mayur Gole of Verve Media about the one-stop digital marketing agency that lets businesses use digitized mediums to market their brand, products, and services, and he had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Mayur Gole: There’s the question! Times like these are indeed difficult for all of us, and we can feel the stressors of the virus affecting both our personal and professional lives. On the brighter side, we can see a rise in the demand for digital media, and even though the situation is haywire, we see it getting better as time passes and hope to get back to the workplace and start fresh again.
Tell us about you, your career, how you founded Verve Media.
Mayur Gole: I started my career working with Aipex Worldwide, where we helped more than 500+ eCommerce startup brands and companies deliver shipments and improve their delivery system within India and internationally. Next was the territory key account manager and customer success head at Invideo, where we helped news publishing houses like Republic, CNBC, Moneycontrol reduce their video creation time. Verve Media came into existence in 2016 with an idea to create a one-stop digital marketing agency that lets businesses use digitized mediums to market their brand, products, and services.
How does Verve Media innovate?
Mayur Gole: We help startups and mid-size brands reach and expand their business via digital media. With the power of digital solutions, we enable companies to fulfill their brand’s vision and achieve their goals in a market with fierce competition. We constantly encourage our employees to research and experiment with upcoming trends and technologies. This helps us strategize and discover ideas from a wider perspective and allows our employees to think outside the box, which further helps brands grow on a digital front.
How does the coronavirus pandemic affect your business finances?
Mayur Gole: Like any other business, the pandemic has affected the digital marketing domain as well. However, our holistic approach, prioritization, and support has helped us stay ahead in these times of crisis. Initially, which looked like a difficult situation, has slowly gained normalcy. Also, new doors have opened for digital media since the pandemic made brands and marketers realize how traditional marketing is losing its ability to grab the attention of their audiences.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Mayur Gole: Initially, yes. We had to make tough choices with regard to human resources. However, by now, we’re almost working on a doubled pace for hiring while also deploying tools that help our teams to work efficiently.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Mayur Gole: We believe that when it comes to customer relationship management, a human-centric approach is far more valuable than any specific tool. Our 3 principal aspects of towards our clients include:-
Listening to each customer’s concerns on a one-on-one basis.
A poorly working online system or less brand recall, we thoroughly understand and address their problems.
Create a strong plan based on the problem and solve it in the least amount of time.
Your final thoughts?
Mayur Gole: As our teams continue to work from home, we are optimistic about the current situation. While we hope for things to get back to normal, we are also ready to face the upcoming challenges that come our way and deliver the best of service and support to our customers.
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