McDonald’s teams up with White House in a “We Can Do This” campaign. In its billboard situated in Times Square, McDonald’s will feature vaccine information from the Department of Health and Human Services (HHS) and Biden’s administration beginning in mid-May. The aim is to direct its customers in the US to the HHS website, where they can get safety information to keep people safe and nearby appointments.
Starting July, the fast-food chain will redesign its delivery seal stickers and McCafe cups to feature the slogan “We Can Do This.”
“We all want to protect ourselves and our loved ones and be together with our communities again,” says Genna Gent, McDonald’s USA Vice President for Global Public Policy. “McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe. This a team effort – it takes all of us. We’re proud to enter this partnership to provide trusted, independently verified information about Covid-19 vaccines to our customers in the nearly 14,000 communities we serve, Gent said.”
The “We Can Do This” promotion is expected to last several weeks, and more than 50 million cups will have this slogan. HHS secretary Xavier Becerra says, “Thanks to McDonald’s, people will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal.”
According to HHS Secretary, “Ending this pandemic requires all of us working together to do our part, including encouraging our friends and family to get vaccinated. This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”
Mr. Biden’s government will pay for this promotion to encourage hesitant Americans to get their vaccine shot. Some citizens have a “wait and see” attitude. Thus officials are offering new incentives to motivate the hesitant, wary, and inaccessible to get immunized.