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Michael Kormos of Michael Kormos Photography Tells Us About Growing a Niche Photography Business during Uncertain Times

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Michael Kormos Michael Kormos Photography

First of all, how are you and your family doing in these COVID-19 times? 

Michael Kormos: We’re doing well. The last year has certainly forced us to adapt to a lot of changes, both from a business standpoint and a family one. We are all healthy (knock on wood) and keeping a positive attitude.

Tell us about you, your career, how you founded Michael Kormos Photography.

Michael Kormos: My background lies in advertising and graphic design. I have spent about 10 years working for a number of ad agencies here in NYC as an art director, dealing with print, web, and store displays. I’ve gained a lot of insight into fashion and beauty, retouching, and editorial photography. On the side, I’ve pursued my hobby as a landscape photographer, traveling the country in search of my next best shot. I founded Michael Kormos Photography, along with my wife in 2008. We had initially started offering discounted photo sessions to families in our neighborhood, shooting at a local park. As time went on, the demand for our work soared, and our business grew exponentially.

How does Michael Kormos Photography innovate?

Michael Kormos: We have transformed the traditional brick-and-mortar photo studio into a luxury product. We discourage walk-ins and instead focus most of our attention and effort on customer service, experience, and quality products. 

How the coronavirus pandemic affects your business, and how are you coping?

Michael Kormos: Like many other businesses, bookings have dropped significantly during April-June. However, we have a lot of interest in family sessions now that Fall is in full swing. For many of our clients, they want to remember this year, especially well. 

Did you have to make difficult choices, and what are the lessons learned?

Michael Kormos: I am happy to say that we did not have to furlough any of our staff.

How do you deal with stress and anxiety, how do you project yourself and Michael Kormos Photography in the future?

Michael Kormos: I have always been a calm person, so stress and anxiety never affected me much, even during COVID. I approach new and unknown situations with reason and logic. At least I try to.

Who are your competitors? And how do you plan to stay in the game?

Michael Kormos: NYC is a mecca for photographers, so competition is plentiful, but so is the turnover. It doesn’t take much to call yourself a photographer in this town. It takes a lot more to establish a solid photography business with a Manhattan studio and a recognizable brand. We’re still learning.

Your final thoughts?

Michael Kormos: I’d like to thank you and for the opportunity for this interview. 

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