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Using Data to Find Growth Opportunities During the Pandemic

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Miguel Ângelo Nogueira GBSN Research

Miguel Ângelo Nogueira of GBSN Research tells us about the use of big data and analytics.

First of all, how are you and your family doing in these COVID-19 times?

Miguel Ângelo Nogueira: The main change is that I went from being an urbanite to an urban homebody. Still, I have always valued and enjoyed my alone time, and today that is still mostly true.

When, back in early March, the possibility of being quarantined for the duration of the COVID-19 pandemic became a reality, I believed I would be perfectly suited to handle it. In a lot of ways, I am. But since I started working from home, I have learned the hard way how to deal with the increasingly difficult losses that life inevitably offers, making this time tougher than I expected.

Tell us about you, your career, how you founded GBSN Research.

Miguel Ângelo Nogueira: Having worked in several large tech companies, the whole idea of building a company was always a dream. GBSN Research was entirely self-funded, so my co-founder and I were incredibly lucky to surround ourselves with enthusiastic, world-class experts who all believed in our dream as much as we did. It paid off, and within a year, we could not believe how quickly we were growing on word of mouth only.

How does GBSN Research innovate?

Miguel Ângelo Nogueira: We are a customer-centric and data-driven company. Innovation is embedded in our processes from day one. We analyze everything, from customer requests to customer feedback. Since our inception in 2013, we have been continuously investing in R&D to foster product innovation and ensure that our solutions remain resilient, innovative, and competitive.

How the coronavirus pandemic affects your business, and how are you coping?

Miguel Ângelo Nogueira: The use of Big Data and Analytics has been an important growth factor for several years, but with the onslaught of the Covid-19 pandemic, the need for data has further increased. This has led us to collect and analyze an ever-growing set of data, using artificial intelligence and machine learning, to help our clients make decisions, often critical and in real-time.

Did you have to make difficult choices, and what are the lessons learned?

Miguel Ângelo Nogueira: I believe we are all faced with incredible challenges while managing a business. GBSN Research was founded during the last recession, so last year, we knew we had to do more to keep up with market demand and thrive under extremely harsh market conditions. In that sense, the most challenging choice we were faced with was in terms of staff management. We knew we had the option to take government support and lay off staff, but we strongly believed this team would still thrive when working under extreme pressure. And they did. We had to revamp the strategy for 2020, but during this year, we also managed to acquire 100 new customers and keep everyone that was working with us. We are extremely fortunate to have a dedicated team that is committed to its mission, and we are very thankful to have them working with us every day.

What specific tools, software, and management skills are you using to navigate this crisis?

Miguel Ângelo Nogueira: GBSN Research is tool and environment agnostic. We have always adapted to whatever work process the customer has in mind, and we are genuinely curious to find more about solutions that can have a big impact on the way we work. For the past few years, we have been working closely with Amazon’s AWS cloud platform, and we are also in the process of developing our own tools to democratize access to data, so we are gearing up for a launch soon.

Who are your competitors? And how do you plan to stay in the game?

Miguel Ângelo Nogueira: This a very dynamic niche. When we started in Analytics, we identified more than 100 companies operating in this area. 7 years later, that number is down to maybe 10 due to failures, mergers, and acquisitions. Everyone is currently trying to onboard AI and Analytics Solutions to help with various business challenges, so our plan is to continue focusing on providing immediate and continuous value to our customers by anticipating trends and demand. Through a continued listening and analysis of the market and staying up to date with the latest innovation in hopes, we deliver the solutions that better fit our customer’s unique needs.

Your final thoughts?

Miguel Ângelo Nogueira: 2021 is a formidable year for data analytics and AI solutions. The market is thriving as companies look for ways to implement solutions to digitalize business processes, streamline operations and increase sales opportunities. We are excited to be a part of this effort that will help companies navigate this crisis while delivering positive results. The field of data analytics is a continuously growing field, so we must keep pushing for new ideas and methods, stay creative and not be satisfied with the status quo.

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