INNOVATORS VS COVID 19
How One Company is Helping Small Businesses Survive and Thrive by Attracting Customers With “Dog-Whistle” Messaging. Mike Connolly of StrategiCopy Speaks Out
First of all, how are you and your family doing in these COVID-19 times?
Mike Connolly: Those of us who work in physical settings have had to adapt. Since I work primarily online, I’ve been relatively unaffected.
Tell us about you, your career, how you founded StrategiCopy.
Mike Connolly: My mission is to grow great brands that create happy customers by forging time-tested marketing principles with today’s technology. I started StrategiCopy to help small businesses populate their sales and marketing automation with effective marketing content.
How does StrategiCopy innovate?
Mike Connolly: We move with the times. As automation and analytics have become ever more sophisticated, we adapt the right message to the right person in the best channel to help companies grow their sales. We’re constantly innovating in small ways, one step at a time to get the best results we can for our partners.
How the coronavirus pandemic affects your business, and how are you coping?
Mike Connolly: Other than not being able to network at live conferences, we’ve been relatively unaffected so far since we operate primarily online.
Did you have to make difficult choices, and what are the lessons learned?
Mike Connolly: We didn’t, but we’ve helped clients adapt by providing them with content relevant to what’s going on today.
How do you deal with stress and anxiety? How do you project yourself and StrategiCopy in the future?
Mike Connolly: Breathing, yoga, exercise, friends, family and a thankful heart…
We’re growing into a content management agency for a few very specific niches, including investment publications and technology providers.
Who are your competitors? And how do you plan to stay in the game?
Mike Connolly: Competitors include:
We plan to stay in the game through ultra-specialization for a select group of clients.
Your final thoughts?
Mike Connolly: To paraphrase Dickens, we’re living in “the worst of times, and the best of times”. It’s all how you look at it.
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