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Flock; Easy-to-use Event Management Software for Business Events and Conferences

kokou adzo



Mike Lysko Flock

We talked to Mike Lysko of Flock about the ultimate tool for event planners and here is what he said about it.

First of all, how are you and your family doing in these COVID-19 times? 

Mike Lysko: We are doing well and have adapted and ensuring we are keeping ourselves and our loved ones safe by not being overly cautious but being cognizant of our movements. Maintaining a sense of well-being by exercising, meditating, and reflecting on things we are grateful for regularly, this has helped with the stress and anxiety.

Tell us about you, your career, how you founded Flock.

Mike Lysko: My entrepreneurial journey started when I was in high school and started an events company called Host Soup, which hosted events in our local area, it got really popular, and I carried on running the company whilst studying at University. I was a bit of a geek at school and enjoyed all things related to tech, which sparked the idea in 2013 to find a way to digitize the content and communication for events. A lot of the info distributed at conferences and expos was paper-based and outdated. I put together an MVP in the form of a mobile app for events, which we tested with a few clients. It worked really well that I knew I was onto something and raised funding to build a platform that enables event organizers to streamline their event communication and engagement by building landing pages, sending out emailers, and custom branded app, all built online with no coding skills needed and thus Flock was born.

How does Flock innovate? 

Mike Lysko: One of our core values includes keeping learning, which translates into the Flock team continuously looking at not only improving their skills but improving the way the company can improve. We have weekly lunch and learn sessions to share ideas and rely on feedback internally and our customers. We are also very agile that allows for quicker decisions to be implemented when made.

How the coronavirus pandemic affects your business, and how are you coping?

Mike Lysko: Being in the events industry, we saw many clients have their businesses impacted, so we brought in features that allowed them to live stream on our platform, which enabled our customers to provide another way to host their events online. Our business has grown in the past year as a result of our proactiveness.

Did you have to make difficult choices, and what are the lessons learned?

Mike Lysko: As a business, we had to relook at our offering and how we can help our customers, which provided clarity on our vision, and at the same time, we had to relook at where we were spending our money and make better decisions to extend our runway.

How do you deal with stress and anxiety, how do you project yourself and Flock in the future?

Mike Lysko: Remaining positive, surrounding myself with like-minded people inspires me and challenges me to achieve my best. Having daily habits, which include meditating and exercise, helps a great deal. Reading blogs and attending workshops on future trends helps to see where to innovate and remain relevant.

Your final thoughts?

Mike Lysko: My message to readers is one of hope and positivity with the right mindset and perseverance, you can achieve amazing things. If you are looking to start your own business, test and validate your idea and tweak until you launch, it’s better to have something in the market that you can iterate on quickly as opposed to waiting for the business idea to be perfect.

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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