Tell us a few words about the founders and how the idea came

Morpheus all begins with one single idea, to create a new type of high-performance vehicle with an electric soul that can make the world dream. In April 2017 Morpheus begins, Riccardo Clemente gathers a group of brave individuals and with high difficulties, the startup business idea develops until a series of events interrupts this story, but not for long.

Once back in university at IED Torino Riccardo Clemente speaks with some students in his university about designing the vehicle he and his previous team envisioned back in 2017. Incredibly the group of students is able to envision and represent what would become the first concept of a Morpheus electric hypercar, the Cigno Nero. A call by a friend Luca Pinoli in May 2019 gets the business idea back on track and the start-up is reborn.

In 2020 the start-up becomes a company Morpheus S.r.l and with the encounter of various partners and investors, things begin to shake. As all the parts of the puzzle come together Morpheus vision focuses and the future looks surprising. Will it be only electric hypercars or more?

Link to online video 

Your products and services 

We produce luxury electric vehicles of limited quantity and of premium quality. Our first product in the line is an electric hyper-car.

Your success factors 

  • Strong focus on customer experience with gender equality
  • Environment-friendly and of the latest technology
  • Strong brand and design with ‘made in Italy’

Your factors differentiating and disruptive compared to the existing 

  • USP patented that will create a new stake in the market
  • Strong focus on customer experience with gender equality

Your business model (how do you make money?)

We produce the product in Italy then it is shipped directly to the customer by pre-order. The customer can reach us privately to buy the product or through approved product-related resellers.

A few words about your competitors

  • Rimac Automobili: Est. 2009 located in Croatia, it is focused on being an everything supplier for other electric car companies, it also produces their own hypercars. Product: Concept-Two
  • Lotus: Est. 1948 located in the United Kingdom, is focused on producing different types of combustion engine supercars and has now produced their first electric hypercar. Product: Evija
  • Pininfarina Automobili. Est. 2018 located in Italy, after being bought by Mahindra 25 million euros were invested in the making of an electric hypercar, with plans for an electric Suv in the future. Product: Battista

Your website 

 https://www.morpheus-motors.com

About the author

Riccardo Clemente

Imprenditore e founder di morpheus S.r.l

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