We talked to Moshe Greenshpan of Face-Six about the face recognition software.
First of all, how are you and your family doing in these COVID-19 times?
Moshe Greenshpan: Keeping safe, thanks, God!
Tell us about you, your career, how you founded Face-Six
Moshe Greenshpan: I founded Face-Six in 2012, thinking of creating an iPhone app in order to identify movie stars on TV.
Not long after, I shifted the company focus to the main markets of face recognition, namely security and retail. In 2012 there were about 5 commercial face recognition companies; today, we estimate that there 500 companies and counting…
How does Face-Six innovate?
Moshe Greenshpan: Besides offering the most advanced AI models, we emphasize the user experience, and therefore offer 8 different applications to meet different markets, while our competitors offer just a “one size system,” which doesn’t fit all.
How the coronavirus pandemic affects your business, and how are you coping?
Moshe Greenshpan: Although you would expect a business slow-down, new demand in this troubling time comes from customers who want to identify people wearing masks – mainly for T&A (time and attendance) and security use cases.
Did you have to make difficult choices, and what are the lessons learned?
Moshe Greenshpan: It’s always difficult to throw-away or at least put-aside something that you were working on for an extended period, but in order to stay competitive, you must show flexibility to cope and adjust to new market conditions. Because of COVID-19, we had to stop developing an exciting face recognition product and, in return, completely changed our focus to create better facial recognition software that can handle mask identification with a higher accuracy rate.
How do you deal with stress and anxiety? How do you project yourself and Face-Six in the future?
Moshe Greenshpan: Faith is the answer. As a Jewish believer, we put our trust in God. Everything that happens in the world happens for a reason. Our livelihood is also coming from God. And if you believe that, then stress and anxiety are not part of your vocabulary. Obviously, it’s easier said than done – but that’s our mission – to strengthen our belief in God even if times are considered “difficult.”
Who are your competitors? And how do you plan to stay in the game?
Moshe Greenshpan: Competition is everywhere, but if you keep your passion, high level of professionalism, and keep your good faith and practice – you’ll see this through successfully.
Your final thoughts
Moshe Greenshpan: Covid-19 is a good reminder that we need to try harder to be better people. Don’t forget to do good when you do business 🙂