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From Pain to Purpose

kokou adzo



Moshe Lebowitz

We talked to Moshe Lebowitz of about patient-centric AI-driven health services and COVID-19.

First of all, how are you and your family doing in these COVID-19 times? 

Moshe Lebowitz: Thank God we are doing well. I was quite ill with COVID-19 for a few weeks in September. I got concerned when my oxygen fell to 85. Thank God, my body launched a counter-attack and knocked out the virus. The rest of my family had no symptoms – other than cabin fever from the extended lockdown. 

We reached the point where we didn’t want to play Catan again. I learned to appreciate every breath that we take, and I hope to use this gift of life to help people heal.

Tell us about you, your career, how you founded

Moshe Lebowitz: Founding was a professional and personal choice. My technology background is in UI/UX and software development. Back in 2005, I was diagnosed with a traumatic brain injury. I made a full recovery through conventional and mind-body medicine. I founded to build on the experience and success that I had as a patient and offer an affordable, scalable, patient-centric, digital health solution for chronic pain, chronic illness, and sports injuries.

How does innovate? 

Moshe Lebowitz: At, innovation is driven by a consumer-centric ideology that focuses on usability, accessibility, and scalability. We are designing and deploying innovative e-textiles, wearable electroceutical devices, and a sophisticated, user-friendly app – that all come together to make remote treatment possible, convenient, and effective.  

How the coronavirus pandemic affects your business, and how are you coping?

Moshe Lebowitz: We’ve shifted to home offices and home electronics labs and added more bandwidth at home. We’re still working on training the kids not to say embarrassing things during important zoom meetings. It’s a process.  

For digital health, COVID-19 has been a blessing. 

Corona has jumpstarted the adoption of digital therapy, wearables, remote monitoring, and treatment – all of the things that we’re doing. We’re currently raising a round of funding, and there is a lot of interest.

Did you have to make difficult choices, and what are the lessons learned?

Moshe Lebowitz: I’m naturally an introvert who loves product development and speaking to customers one on one. I made the difficult choice to go out there and be the CEO, raising funds, speaking in public, championing the vision. What I learned is that when you believe in your mission and your message – and I believe that we can help people heal better and faster and treat pain without the risks of opioid addiction – then you’re able to move out of your comfort zone and beyond your fears.

How do you deal with stress and anxiety?

Moshe Lebowitz:  I deal with stress by combining working out with a personal trainer, meditating on God’s perfect direction of the world, and vodka. I also am blessed with a supportive wife, family, and community. The Hasidic writings are filled with practical meditations to be involved in the world and make it better without getting caught up in a stressful, anxious rat-race. The highlight of my day is the 30 minutes I get to zoom with my study partner on the Lubavitcher Rebbe’s writings.

Who are your competitors? And how do you plan to stay in the game?

Moshe Lebowitz: In the realm of pain, our primary indirect competitor is drugs – opioids and NSAIDs. 

We deliver a solution for chronic illness and chronic pain without the risks of addiction or serious stomach or bowel side effects. Not pharmaceuticals, but electroceuticals, like our personalized electro-digital treatment, is the future of health. Our AI-driven, precision, personalized treatment is currently unmatched by any other solution out there.

Your final thoughts?

Moshe Lebowitz: If you have an idea that can help people – go out and do it. Don’t be discouraged by setbacks – it’s part of the process. Focus on helping others, and you’ll be surprised how much you ended up helping yourself.

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

1 Comment

1 Comment

  1. Moshe Lebowitz

    12/07/2020 at 6:58 PM

    The cover photo is Moshe Lebowitz presenting to Jerusalem Mayor Moshe Lion at Margalit Startup City Jerusalem. Love the articles on – I find real inspiration from the stories of the founders here!

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