We talked to Moshiel Biton of Addionics, the company that is redesigning the battery structure to accelerate the electrification/EV revolution and here is what he said about it.
How does Addionics innovate?
Moshiel Biton: We are creating the next generation of batteries with a smart 3D cell design.
With our novel, cost-effective, scalable metal fabrication method, we redesign the battery structure to enhance battery capacity, charging time, safety, heat dissipation, mechanical stability, lifetime, and cost of the batteries.
While most companies that are trying to improve batteries focus on chemistry, we focus on physics. This allows us to improve any kind of battery chemistry by new battery design and change the battery structure, which hasn’t been changed in the last 30 years! This is an entirely unique approach that gives us the opportunity to disrupt the battery industry and create the much-needed step-change in battery performance. This will allow the acceleration of the clean energy revolution.
How the coronavirus pandemic affects your business, and how are you coping?
Moshiel Biton: The pandemic had some impact on our business: it slightly slowed down our growth and made it more difficult to meet new people for business opportunities – mainly at conferences. Generally speaking, we adjusted quickly and focused most of our efforts on R&D and our digital business channels, to keep going and achieve our goals.
Did you have to make difficult choices, and what are the lessons learned?
Moshiel Biton: Fortunately, we managed to raise our seed round at the begging of the pandemic (April 2020) and to get the Horizon2020 grant (2.3M Euros), which helped us to continue developing our technology and to keep the entire team – which meant a great deal for us.
What specific tools, software, and management skills are you using to navigate this crisis?
Moshiel Biton: In my opinion, this period is a great time to work on and put to use your interpersonal skills and to align and engage employees around your business and development goals. Being a battery startup, in which much of the work requires a lab, this is especially important for us given that a number of our employees work from home these days. We had to be very flexible and creative to ‘keep everyone busy’. For example, our lab manager helped us with some business and competitor analysis during the lockdown.
Who are your competitors? And how do you plan to stay in the game?
Moshiel Biton: There is a big race, everyone is trying to improve batteries, but while most companies that are trying to improve batteries focus on chemistry, we focus on physics. That gives us a huge advantage because our solution can be implemented with any battery in the world, existing or emerging chemistry. That is why we bet on the race, and not on a horse. There are a few companies that are developing new battery designs, but they are using expensive manufacturing processes that increase the product price and target less price-sensitive markets (like homeland security and military). Our core IP is about our patent-protected, cost-effective, scalable manufacturing process that we developed and can compete with the EV industry market prices.
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