Motti Peer, founder, and CEO at ReBlonde tells us about modern-day public relations.
First of all, how are you and your family doing in these COVID-19 times?
Motti Peer: Doing very well. Since we are located in Israel, most of the population is already vaccinated and life is going back to normal.
Tell us about you, your career, and how you founded ReBlonde.
Motti Peer: I hold an MBA in Finance and Marketing from Manchester University. As CEO of ReBlonde, I am responsible for handling the Public Relations aspects, strategizing, and specializing in crisis management. I like to think “out of the box” and come up with strategies that improve our clients’ growth and increase their brand awareness. I was an officer in the IDF and served as Chief Instructor in LOTAR, the IDF’s School for Anti Terrorism. I am known to be a CEO by day and mentor by night who entrepreneurs can call for any advice. I serve as a mentor and a lecturer at the Executive MBA program of Tel Aviv University, Michlelet Afeka, and IDC’s entrepreneurial program, and other schools.
My PR agency has existed for 15 years, since 2006, which means that we had a very long time to form, and then nurture, our relationships with the journalists and the various publications. As you may know, PR is all about relationships, and we have those in place and now we’re able to leverage it in order to help our clients achieve their goals and KPI’s.
How does ReBlonde innovate?
Motti Peer: Our team at ReBlonde is skilled at coming up with the right creative angle to promote a brand. We find the most creative way to put your best foot forward. ReBlonde is a results-driven team, ensuring all our efforts translate to client benefits. We utilize various data points and analytic tools to achieve this. Thus, making sure we are the most efficient and effective we can be.
How does the coronavirus pandemic affect your business finances?
Motti Peer: The first lockdown was devastating as we work as a team, and working from homes wasn’t optimized for us. Nevertheless, we learned quickly how to adapt to the situation and emerged from it stronger. Additionally, the flow of liquidity into the tech sector ensured that many startups will have a PR budget and now we are experiencing record-breaking numbers.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Motti Peer: I made a huge effort to keep and not let go of any of my employees at the beginning of the pandemic when things weren’t clear as to its severity and impact on the economy. That, in turn, paid off handsomely, as we kept our highly skilled team of professionals, who are now working on our record number of clients.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Motti Peer: We believe that PR never goes to sleep and that the client is always right. Keeping that in mind is ensuring that our clients are always happy.
Did you benefit from any government grants, and did that help keep your business afloat?
Motti Peer: No, there was no need for it.
Your final thoughts?
Motti Peer: Stay positive. Forgive others. Invest in yourself. Trust your instincts. Lead with an open heart. Don’t let others ruin your day. Do things that bring you joy. Be of service to humanity. Find your soul tribe. Love yourself. Lewis Howes.