We talked to Mukesh Maran of SegWitz on how to create digitally-centered business and empower communities and this is what he had to say.
First of all, how are you and your family doing in these COVID-19 times?
Mukesh Maran: Unlike a significant portion of our population, my family and I are fortunate enough not to have encountered any considerable loss due to the COVID-19 outbreak, but we certainly have experienced some significant shifts in our lifestyle. My work life included plenty of travelling, I spent at least three days in the capital city every week, but that changed in the blink of an eye, and We all had to settle for remote work. When the pandemic started spreading its roots throughout the world, Malaysia also suffered chaotic circumstances. Still, the government quickly declared a Movement Control Order, and the crisis resolved. You know what they say, “there is a silver lining in every dark cloud” all we need to do is find that silver lining. I got an opportunity to spend more time with my family, and till now, it’s been fantastic. I’ve explored a new aspect of my family and myself that I never knew existed.
Tell us about you, your career, how you joined SegWitz.
Mukesh Maran: I’ve been playing with computers since the mere age of 5 and soon realized that my passion lies in the software industry, before turning 13, I was already coding and creating web applications.
I’m more of a self-taught person, and the internet has been a fine friend ever since. Helping my community digitize their business gave rise to the idea that later turned into our business today known as “SegWitz”. But success doesn’t knock on the door too soon. I started my first business venture “SpyWood Technology” in 2016, which pivoted around selling custom-built PCs and installations for cybercafe businesses. The digital wave of 2016 brought SpyWood technology to a halt. I embarked on a new journey of creating our mobile game development company “Joe Games” with my crew of like-minded friends in January 2017. I remained a freelance web developer and IT consultant honing my skills and talents to materialize my grand project of helping businesses digitize and enable them to expand their reach globally. We developed and published a good number of Android mobile games up until December 2018. In January 2019, I finally started my dream business “SegWitz”, an enterprise dedicated to helping companies to become digitally centered. It’s been a long while since we started, being honest this has been the best decision of my life. My business fills my heart with a sense of purpose and ambitions that I have for this company.
How does SegWitz innovate?
Mukesh Maran: We follow a simple yet effective strategy to innovate and transform our clients’ businesses. We start by thoroughly analyzing the client’s needs and demands. Once we settle our objectives and the results we want to obtain, we guide our clients through each phase of their project. We prioritize the quality over everything else, even if it costs us a portion of our profits. That’s one reason why the systems we build have enabled us to become one of the leading software development companies in such a short while.
Our development processes are a sure-fire way to build and deploy websites, mobile applications, and much more that help our clients get whatever they are looking for, whether it’s more traffic, revenue, leads, or just some digital support.
How the coronavirus pandemic affects your business, and how are you coping?
Mukesh Maran: COVID-19 left a lasting trace on the whole world and our business alike. Not only our business but our client’s businesses were affected. Initially, our business model seemed to tremble. Still, I feel proud to have such visionary members in our team who anticipated the coming situation in the initial stage of Covid-19. They turned a rather blunderous problem into an opportunity to grow and expand radically by taking proper measures to prevent any probable loss and use it as a resource to fuel SegWitz forward. We approached the businesses which were most affected by the Covid outbreak and were struggling to cope up. They were more than happy to help them develop a digitally governed business module that allows their business to keep going and growing even in difficult times like these.
Amid a situation where the entire planet froze, and economies failed, SegWitz transformed five large-scale businesses into fully functional digitally operated enterprises, and we’re working on ten more such projects.
Did you have to make difficult choices, and what are the lessons learned?
Mukesh Maran: We had to make several difficult choices to cope effectively, we had to shift our entire workstation, and most of our employees started working remotely for everyone’s safety, it took enough hassle and time for us to adapt to this new work atmosphere, but we were convicted things wouldn’t go back to normal too soon, and the business was growing exponentially, so we needed more skilled and talented people in our team to provide the excellent quality we are known for without breaching the deadlines. The conditions pushed us to make a choice we had been avoiding ever since I founded SegWitz. We decided to conduct interviews online. The circumstances demanded us hire people without ever meeting them in person. It was a very new experience for both personally and collectively as a company for the whole SegWitz team. Everything is difficult when you do it for the first time. Still, our hunch turned out to be one of our best decisions. We hired exceptionally talented employees around India and the Philippines who continue to utilize their skills, abilities, and experiences in pushing us forward to get us the award of the Most Innovative Web & Mobile App Development Company – Malaysia by APAC.
Who are your competitors? And how do you plan to stay in the game?
Mukesh Maran: We are a part of one of the most competitive industries globally, so It’s obvious to have competitors. Actually, on some level, it’s even productive. Our arch competitors challenge us and keep us motivated to move forward and innovate better.
What sets SegWitz apart from other software development agencies is that we don’t just create a business strategy that turns the tables for our clients. Still, we also help them maintain and update it whenever needed. That’s the number 1 reason why our customers trust us so much because we provide them with instant assistance, our beloved clients know that we are just a call away and their business is our topmost priority.
This very faith of our clients in SegWitz has made us what we are, and that is how we not only stay in the game but dominate it.
How do you deal with stress and anxiety? How do you project yourself and SegWitz in the future?
Mukesh Maran: I think the first step to deal with stress or anxiety is to acknowledge it and then do what it takes to get right back on track. A little bit of rest is all I need to rejuvenate and get my enthusiasm back. It almost works like a charm for me.
We have huge goals and plans down the road for the next five years, along with my team, I share the dream of making SegWitz the front face of the mobile app development industry by 2023. We strive to help 300 companies by 2025 to build themselves on technology. I am confident we would achieve our goals and make a difference in the conventional business world.
Your final thoughts?
Mukesh Maran: I’ve always been a dreamer, and dreams turn into realities. SegWitz was once just a dream, and few people dared to believe in this crazy dream of mine to change the world with the power software and technology that knows no barriers. I cherish the people who helped me, taught me, and pushed me beyond my limit, and I cherish my teammates who continue to do so. A company is as good as its employees. I have total and absolute faith in each member of SegWitz that they hold within them the power that will one day revolutionize this industry.
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