Nachiket Shinde, founder of Creavids tells us about video advertising.
First of all, how are you and your family doing in these COVID-19 times?
Nachiket Shinde: Covid-19 times are pretty unique for us since it is for the first time that we have faced such a situation, which is scary and disturbing. This is something similar to the situations we have seen in many Hollywood movies where the existence of human beings is at stake. Thankfully, we have been following all protocols set by the government, and things are fine until now.
Tell us about you, your career, and how you founded Creavids.
Nachiket Shinde: I’m a Science graduate and also a Commercial Pilot by profession. I have had a fascination for two things since my childhood, Aircraft, and Animation. Due to the rising saturation in the field of aviation, living on with the dream of flying aircraft was not something that I could hold on to for too long. This is what drove me to step into the animation industry with almost no knowledge about what it is and how it’s done. I started working for a company that was offering animation services and learned a lot that inspired me to start my own Studio that can cater to the needs of businesses across the globe. I founded Creavids, which simply means Creative Videos, and since day 1, we have been blessed with clients who are looking to create videos for communicating the desired messaging through eye-catching visual content.
How does Creavids innovate?
Nachiket Shinde: Creavids collaborates with the clients and tries to understand the basic questions, “Why is the client creating this video? What is the purpose of this video?” We do complete research and analysis of the requirements, which helps us create a meaningful visual representation of what the client has in mind. Creavids has a very innovative approach for video production – Collect, Collaborate, Create and Conclude, all this by asking for very little time from the client’s busy schedule. We follow a step-by-step milestones-based process that makes the client journey seamless and hassle-free.
How the coronavirus pandemic affects your business, and how are you coping?
Nachiket Shinde: Ever since the inception of Creavids, we have been working with clients using DIFM – Do it for Me model, which is working remotely and offering end-to-end video production services. The pandemic has challenged many businesses to start remote work, and since we have been following this practice from the start, we never faced any issues. Yes, there was a slight decline in the number of inquiries we used to receive during the start of the pandemic; however, since everybody started going digital, we started receiving even more inquiries thereafter.
What specific tools, software, and management skills are you using to navigate this crisis?
Nachiket Shinde: Online communication tools like Skype, Google Meet, and Teams have helped to make communication pretty simple, and the use of cloud-based collaboration platforms like Basecamp helps users to manage projects quite seamlessly.
Who are your competitors? And how do you plan to stay in the game?
Nachiket Shinde: There are a lot of studios and even freelancers who offer similar services, so the competition is huge. We believe having a client-first approach has helped us so far, and we would continue evolving in the same space going forward.
Your final thoughts?
Nachiket Shinde: Creavids is a small group of art enthusiasts, and we take pride in what we do. We are open to collaboration with all sizes of businesses and would love to hear your thoughts on video content. Just give us a shout!!
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