INNOVATORS VS COVID 19

NCPC Softtech Private Limited Interview

Published

3 years ago

03/11/2021

Kossi Adzo

Naresh Chauhan of NCSofttech tells us about digital marketing.

First of all, how are you and your family doing in these COVID-19 times?

Naresh Chauhan: Luckily, Going Good.

Tell us about you, your career, how you founded NCSofttech.

Naresh Chauhan: I am a digital marketer. I have more than 10+ years of experience in digital marketing. In May 2019, I founded my company.

How does NCSofttech innovate?

Naresh Chauhan: On the basis of upcoming digital transformation.

How the coronavirus pandemic affects your business, and how are you coping?

Naresh Chauhan: Between March and Sep, we received fewer customer inquiries and projects. Since we are still building up a plan for this, of course, hit us twice. We then switched sales to Teams and Zoom relatively quickly, and from the end of Sep, we had changed the plan before Corona again. Since March we have also been working 100% from the home office. Our team consists mostly of developers and digital marketers, this was not a problem for us at all. Through digital tools such as HubSpot, teams, or office 365, communication has never suffered.

Did you have to make difficult choices, and what are the lessons learned?

Naresh Chauhan: As a start-up founder, there are always difficult decisions or situations that you have to deal with quickly and with full attention.

2020 required a lot of attention and an incredible team effort. We were lucky enough to complete a round of financing this year and have strong investors around us.

Who are your competitors? And how do you plan to stay in the game?

Naresh Chauhan: We will continue to expand our digital marketing team in 2021 and further develop digital topics. We have a lot of competitors in our environment. Together with a strong team and two healthy products, and strong investors, we want to leave our sector’s footprint.