First of all, how are you and your family doing in these covid-19 times?
Navneet Singh: thanks for asking. We all are safe and doing well by taking the necessary precautions. The best part is now I workout for at least 1 hour daily.
Tell us about you, your career, how you founded SEO Experts Company India.
Navneet Singh: I’ve been working in the digital marketing industry for more than 10 years now. In April 2019, I started my own SEO agency with an objective to help different business owners increase their online visibility in Google.
How does SEO Experts Company India innovate?
Navneet Singh: In this search engine optimization industry, the competition is huge. By analyzing the market, we concluded that very few SEO companies are providing conversion rate optimization (CRO) services. We decided to provide the CRO services, which helped many of our eCommerce clients increase their sales with the same traffic. For others, the CRO helped in increasing the lead flow to their businesses.
How the coronavirus pandemic affects your business, and how are you coping?
Navneet Singh: In this covid-19 pandemic, we have lost most of our clients that run a shop or small business because of the lockdown situation. Our main goal was not to keep all the employees on-board. We shifted our focus completely on serving eCommerce clients because online shopping boomed in this pandemic.
Did you have to make difficult choices, and what are the lessons learned?
Navneet Singh: The only difficulty we encountered at the start of the lockdown was managing team and projects remotely because we all were not prepared for any such situation. The lessons I learned are that we should keep enhancing our skills to provide more value to our customers so that our company keeps on growing.
How do you deal with stress and anxiety?
Navneet Singh: The only thing I experienced since I’ve been working to deal with stress and anxiety; one should increase his awareness. It helps in keeping you more calm.
Who are your competitors? And how do you plan to stay in the game?
Navneet Singh: We have many competitors. Can’t name them. To stay in the game, we have planned to provide extra value by providing free conversion rate optimization (CRO) services to our clients that most of our current competitors are not providing.
Your final thoughts?
Navneet Singh: We are very much excited about the future because, for the last 2 months, the number of leads has grown, especially for the owners who would like to sell their products online via their eCommerce stores.