Nazar Grynyk of LEAD9 tells us how the established market leader in digital services presents its updated portfolio, including new innovative solutions for retail.
First of all, how are you and your family doing in these COVID-19 times?
Nazar Grynyk: Doing ok, keeping safe. Since we are a digital company, the pandemic did not really affect us: we used to work partially out of the office and have a dispersed team. So, nothing new, we did this for years already!
Tell us about you, your career, how you founded LEAD9.
Nazar Grynyk: I have been in the internet business since 2001 and have seen all the ups and lows of the industry. Our company – LEAD9 Mobile Marketing, was founded in 2007 to help brands develop websites and registration instruments for consumer registration in promotions and prize draw. We also do a lot of database management and analysis of consumer behavior.
How does LEAD9 innovate?
Nazar Grynyk: 10 years ago, our main services were developing and supporting websites, SMS registration, and voice info lines. Some 5 years ago, the digital landscape started to change, with smartphones taking on most of the traffic. Now we do chat-bots and mobile landing pages much more, and this trend keeps on growing. LEAD9 also does some wow-effect projects like Facebook and Instagram AR camera filters for leading brands as part of their image marketing campaigns. Last year we decided to develop our own service, allowing social media users to randomly choose winners of their contests. It will be a subscription service, which a lot of our clients will use for their promo campaigns also.
Innovation is fun.
How the coronavirus pandemic affects your business, and how are you coping?
Nazar Grynyk: It actually did not affect much. Besides that, we work more from home now, and our clients – international brands have become more cautious due to the pandemic limitations.
Did you have to make difficult choices, and what are the lessons learned?
Nazar Grynyk: We actually have more time to develop our own projects and relaunch our company into the new era.
What specific tools, software and management skills are you using to navigate this crisis?
Nazar Grynyk: Online conferencing, social media, developer project tracking services.
Who are your competitors? And how do you plan to stay in the game?
Nazar Grynyk: Our main competitor for the startup I described earlier in Random.org. We will do a better, more modern service, though. So we feel very optimistic!
Your final thoughts?
Nazar Grynyk: I think these are troubled times, but there’s always an opportunity for improvement, especially if you are in the digital business. Since more people are getting online now than in previous years, I am sure everything will be even better than before!
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