Neel Sukhatme of Spindrop tells us about mixed music during the Covid-19 pandemic.
First of all, how are you and your family doing in these COVID-19 times?
Neel Sukhatme: We’re all staying safe, although my family is up in Massachusetts, so I haven’t gotten to visit them yet.
Tell us about you, your career, how you founded Spindrop.
Neel Sukhatme: Both Michael Yang and I, the two founders of Spindrop, are both accomplished programmers who decided to make an iPhone app that could DJ music (create beat-synced mashups) all by itself. We founded the company back in 2011 but launched our first app store app in late 2018.
How does Spindrop innovate?
Neel Sukhatme: We leverage iPhone CPUs to run complex algorithms that generate beat-synced music for weddings, running, dancing, driving in the car, or any other type of venue where mixed music is celebrated. Our app only uses one button to trigger when you want to mix to the next song. Other than that, we let our patented algorithms mix music perfectly while the user sits back and enjoys the music.
How the coronavirus pandemic affects your business, and how are you coping?
Neel Sukhatme: My co-founder and I live in two different cities – Princeton, NJ, and DC. So we’ve always been programming remotely, and COVID doesn’t impact our workflow.
Did you have to make difficult choices, and what are the lessons learned?
Neel Sukhatme: In general, personal music listening has gone up while crowd-based performances have gone down. So we’ve tailored our playlists not only for upbeat dance but with all types of songs in between, so the average user can listen to Spindrop just like they would Spotify.
How do you deal with stress and anxiety, how do you project yourself and Spindrop in the future?
Neel Sukhatme: Dealing with stress and anxiety is part of entrepreneurship, so we’re used to this.
Who are your competitors? And how do you plan to stay in the game?
Neel Sukhatme: Our competitors are Apple Music, DJAY2, Spotify, and Pandora. We plan to stay in the game by keeping advertising costs as low as possible while engaging in more creative ways (influencer campaigns, FB ads to demo the product) so that we stay afloat on a small budget.
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