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Nick Hollinger of Visitor Queue Tells Us About the Importance of Innovation in a Pandemic

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Nick Hollinger Visitor Queue

We spoke to Nick Hollinger of Visitor Queue on how to identify website visitors and here is what he said about it.

First of all, how are you and your family doing in these COVID-19 times? 

Nick Hollinger: We’re luckily all healthy at the moment, so I cannot complain.

Tell us about you, your career, how you founded Visitor Queue. 

Nick Hollinger: After graduating from college, I went to work in the marketing industry. After a few years, I found it very tough to drive high-quality b2b leads for the sales team. I then started looking into innovative ways to do this and stumbled upon IP address reversal. After some research, I began to build a Visitor Queue on the side to benefit my sales team and others around the world. I eventually teamed up with my co-founder, Taras, to speed things up. Three years later, we’re a leader in the website visitor identification space working with thousands of companies across the globe.

How does Visitor Queue innovate? 

Nick Hollinger: I enjoy being creative and pushing the limits. So, I always ensure we’re working on something new and innovative while ensuring we pay attention to our current products and business. I like to have one aspect of my life working on something proven and concrete, with another trying to build something game-changing.

How does the coronavirus pandemic affect your business finances?

Nick Hollinger: Being a SaaS solution serving B2B clients, we weren’t affected by the pandemic too severely. We did see a slight plateau in our growth, but we consider ourselves lucky. The Canadian government was also very proactive with grants to support all businesses during these challenging times.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Nick Hollinger: We, fortunately, didn’t have to. We were able to hire using some grants available and look forward to continuing to hire great talent.

Did you benefit from any government grants, and did that help keep your business afloat?

Nick Hollinger: Yes, we certainly benefit from some grants that allowed us to hire and stay afloat.

Your final thoughts?

Nick Hollinger: While this pandemic is challenging, it will prove to be one of the most innovative historical periods. With distribution comes forced innovation, and we will see many great companies come from this.

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I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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