We talked to Nilayankur Bharti of Twenty7 Inc on how they are promoting companies or individuals through free or earned media and this is what he had to say.
First of all, how are you and your family doing in these COVID-19 times?
Nilayankur Bharti: Thank you so much for asking. My family and I are doing great.
Tell us about you, your career, how you founded Twenty7 Inc?
Nilayankur Bharti: Taking the conventional path of completing MBA, I went on to work as a Territory Manager, heading the sales for a company in the Education segment. Having worked for a generous period, I was soon hit by the harsh realities of life and found the entire existence monotonous.
Moving ahead to explore new possibilities in life, Public Relations came as a fresh beginning. Having started as a PR Executive intern in a premium company, I closely observed that the working environment was too rigid.
Therefore, to bring about a reform in the working conditions, I incepted Twenty7 Inc, with the other co-founders, to cater the two-fold task of giving the best creative services to the client, which goes beyond the concept of PR as a mere service provider. Secondly, unleash a liberal working environment for the integrated realization of creativity, leading to unanimous productivity.
How does Twenty7 Inc innovate?
Nilayankur Bharti: The company believes in integrated growth at each level. Hence, innovation takes place at two junctions. Being in the line of providing services, we establish communication invoking the power of creativity that is readily followed by success stories created through our efforts.
Not being disillusioned by the pressure of work, we at Twenty7 Inc. do not fail to maintain a creative inter-personal relationship at the human level. Deemed necessary for valuable experience, relationship building immensely adds to the diversity and life of the endeavor.
How the coronavirus pandemic affects your business, and how are you coping?
Nilayankur Bharti: Being in the service segment, we realized the importance of people. To innovate in the service segment, the equation with the people is very crucial. Proper functioning can be ensured only if we value people. Gauging the pandemic’s intensity, it was imperative to treat people properly because people are there to stay beyond the business.
The company went lean due to the lack of funds; the primary focus was on survival; thus, trust saw a dwindling fate against the chaotic market. Intervening, at this point, we wanted to reiterate the importance of trust, much needed for delivering result-oriented solutions.
Did you have to make difficult choices, and what are the lessons learned?
Nilayankur Bharti: Perceiving the state of affairs, we had to make difficult choices amidst the crashing market. Where the businesses were facing an acute loss, we did not impose on selling. A consciously crafted out decision to support the client rendered us flexible enough to adapt to changing situations. To intensify the effect, we focused on Twenty7 Inc. marketing, a pull strategy rather than forcing yourself on the clients.
How do you deal with stress and anxiety, how do you project yourself and Twenty7 Inc in the future?
Nilayankur Bharti: Spirituality and mediation has made my journey an experiential endeavor, guiding my life through thick and thin.
Here, at Twenty7 Inc., we go beyond the realm of conventional mechanical business, but we don the role of a companion, supporting and becoming the partner in growth.
Who are your competitors? And how do you plan to stay in the game?
Nilayankur Bharti: The Marketing companies.
We always strive to be unique in our services by invoking the faculty of strength.
Your final thoughts?
Nilayankur Bharti: Nothing is Permanent. Everything is moving. Just enjoy the ride.