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Making Lemonade: How Is Making B2b Intros and Making Money for Others in the Face of the Pandemic 

kokou adzo



Noam Weisman

We talked to Noam Weisman of about its Marketplace for enterprise sales.

First of all, how are you and your family doing in these COVID-19 times? 

Noam Weisman: We’re making the best of it. I have two sons who are close in age, so they’ve been able to entertain each other. We’re a family of hikers, so we’ve been enjoying the outdoors while the weather was good.

Tell us about you, your career, how you founded

Noam Weisman: I’ve held various senior sales and product management roles at multinational technology companies, including IBM and CISCO. My success in developing and selling products for the largest Enterprise technology companies in the world sparked the idea to create a marketplace that helps B2B tech Startups compete with the same companies I used to work for. 

How does innovate? 

Noam Weisman: In less than a year, we have built the world’s largest, most connected, freelance sales force. We can connect a Startup to over 20K potential enterprise clients across 110 industries. While the “gig economy” has transformed part-time, hourly labor, side gigs for professionals have just started becoming a recognized opportunity. Professionals spend countless hours growing their network, but there historically wasn’t a way to monetize those relationships at scale. We’re excited to be a trailblazer that’s helping Professionals and Startups help each other. 

How the coronavirus pandemic affects your business, and how are you coping?

Noam Weisman: When we launched the full version of our platform in February 2020, unemployment was around 3.5%. Within 60 days, unemployment quadrupled. We are proud to be offering people who have lost their jobs or need the additional income a safe and flexible way to earn money in this difficult time. On the other side of the equation, we know how much pressure Startups are under to perform and grow regardless of the macroeconomy. helps them build their sales pipeline virtually so that innovation doesn’t have to be stifled. 

Did you have to make difficult choices, and what are the lessons learned?

Noam Weisman: We chose to close our offices about 10 days before the NY lockdown went into effect. It was difficult to decline in-person meetings and adjust to WFH life before the rest of the country realized what was happening. It reminded me to trust my instincts and not get caught up in what others are doing. Focus on what we’re building and ignore the noise. 

How do you deal with stress and anxiety? How do you project yourself and in the future?

Noam Weisman: I enjoy cycling, not just for the physical but also the mental health benefits. It allows me to clear my head and revisit challenges from a fresh perspective. I try to enjoy the benefits of WFH but can’t wait to get the team back together in an office once it is safe to do so.

Who are your competitors? And how do you plan to stay in the game?

Noam Weisman: Lead Generation providers and business intelligence consulting companies overlap in some ways to us, but we take Go-To-Market to the next step – we actually secure a live meeting for our customers, with their chosen decision-makers, while also providing them pertinent information about the Enterprises they want to meet from the Professionals who have worked there or done business with them. We do all that in an extremely targeted fashion. Select your target enterprise and the decision-makers you wish to connect with and do it in every industry or geographical location.

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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