Ofome Eyanagho, the founder of The Glow Pot tells us about natural skincare.
First of all, how are you and your family doing in these COVID-19 times?
Ofome Eyanagho: We are all doing well. Thank you for asking! I don’t live with my family, so it’s been difficult not being able to go see them for months, but glad everyone is healthy and well.
Tell us about you, your career, and how you founded The Glow Pot.
Ofome Eyanagho: I am 26 years old, born and raised in South East London. I graduated from University in 2015 and had already secured a graduate job at a top recruitment agency, so I worked in recruitment for about two years before starting The Glow Pot. I founded the company due to my own personal problems with my skin. I have had eczema for my entire life, and because such little research exists around how skin conditions affect people of color, I never really understood how to treat it or deal with it. As I got older, I started doing my own research and experimenting with natural home remedies for my skin which gave me the results I had been looking for. At 23, I started The Glow Pot, and we have been growing ever since.
How does The Glow Pot innovate?
Ofome Eyanagho: Research, customer feedback, and industry insights are how we innovate. The best way to understand the needs of your customer is to ask them.
How the coronavirus pandemic affects your business, and how are you coping?
Ofome Eyanagho: As we are still a very small business, a lot of our business functions are outsourced, so our partner companies are experiencing delays, reduced staff, reduced working hours, and working at an overall reduced capacity which can cause delays on our side. This hasn’t been helped by Brexit, which has changed the way we can import and export the raw materials needed to create our skincare products. On the plus side, the lockdown has encouraged a lot more people to invest in self-care and skincare, which has brought us more customers and allowed us to build a community to share our knowledge and advice. My Team and I are all coping pretty well-given everything. It’s hard having to deal with the delays as well as eager customers and potential customers, but we are doing everything we can to make it work, and we have some really patient and supportive customers.
Did you have to make difficult choices, and what are the lessons learned?
Ofome Eyanagho: Absolutely. We’ve had to make decisions to discontinue certain products due to delays in the supply chain, bring new people on to the team to support our customers, and delay some of our expansion plans because of all the uncertainty around being able to work in an office. I have learned that it is so important to be adaptable to change when running a business; you can’t prepare for every problem or issue, but you can adapt the way you think, work, and communicate to overcome them.
What specific tools, software, and management skills are you using to navigate this crisis?
Ofome Eyanagho: Mainly Shopify as that is where we host our website, as well as Google Ads, Facebook Ads, and Instagram.
Who are your competitors? And how do you plan to stay in the game?
Ofome Eyanagho: Brands like Paula’s Choice, The Body Shop, Pai Skincare, and Glossier are some of our competitors. We plan to stay in the game by staying true to who we are, which is a customer-centric brand. We are currently formulating new products and working on some really exciting things that will continue to set our brand apart and serve our customers all over the world.
Your final thoughts?
Ofome Eyanagho: I want to send out my thoughts and prayers to everyone who has been impacted by COVID-19 and the lockdown, it’s not easy to keep going during difficult times, but I hope everyone finds the strength they need to do so. And thank you to startup.info for this opportunity.
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