We talked to Oleksandr Golovatyi of Readlax about speed reading, and this is what he had to say:-
First of all, how are you and your family doing in these COVID-19 times?
Oleksandr Golovatyi: That was a big challenge for all of us. COVID-19 has made our life non-standard. I think it’s the first step in a new world where online bit offline style of our life.
Tell us about you, your career, how you founded Readlax.
Oleksandr Golovatyi: Our story started 3 years ago when I finished offline courses in speed reading. All my life, I was interested in learning and speed up education and professional growth. I found speed reading a great skill, but I didn’t find some useful online exercises or courses to continue training. That was the start of investigating different materials about reading, memory, and brain training. I think it’s the future of our education. And I started working on brain training for reading and memory improvements with my friends.
How does Readlax innovate?
Oleksandr Golovatyi: We’re developing different brain games (exercisers) which improve really important everyday skills, as reading, working memory, focusing, and concentration. As usual, mostly all other brain games companies are focusing on games, but when you use their apps, you understand that you don’t train some cognitive skills but just some concrete game flow. That’s why we’re focusing not on game flow (we don’t focus on making the game fun but useful) but on concrete brain skills, which you use every day, mostly reading and working memory.
How the coronavirus pandemic affects your business, and how are you coping?
Oleksandr Golovatyi: Actually, we’re working remotely for all teams without an office, and that’s why we don’t get the bad influence of the pandemic. I think we’re ready for that case. We already use online in our life 100%, giving us a very easy adaptation for the pandemic period.
Did you have to make difficult choices, and what are the lessons learned?
Oleksandr Golovatyi: The main lesson for every small startup is to be agile as much as possible to be ready for any life-changing rules. You should be ready to change anything (working flow, team communication, coding platform or language, learn something new every day, make a product pivot) in your life and startup. These changes should be fast and smooth for you and your team.
How do you deal with stress and anxiety?
Oleksandr Golovatyi: I’m a big fan of reading. Reading is the best way to relax for me. It’s like some type of meditation. When I’m reading, I feel some relaxation effect. That’s why I chose the name “Readlax” (Read + Relax) for the startup.
Who are your competitors? And how do you plan to stay in the game?
Oleksandr Golovatyi: The main competitors are big players in the brain fitness market as Lumosity, Peak, Elevator, BrainHQ. All of them focus on games with great animation and cartoon effects to make the user feel fun. But we are focusing on the cognitive results and build our brain exercisers, focusing not on fun but on the results. Some users who want to spend funny time are not happy with this, but mostly our main audience is not game players; they are education and productivity geeks who want to grow fast, get more results in life.
Your final thoughts?
Oleksandr Golovatyi: COVID-19 has changed our lives and made it maximum online. To go forward and live in post-COVID life, we should maximumly adapt to the online world. Life is never the same as before COVID. New rules, new lifestyle. People should be ready for changes, adaptation. They should learn more faster to be ready for new challenges. The era of one profession when we study it in college or university has gone. We should learn every day, get more skills, and learn more than 4-5 professions during our life, combine old and create new one professions.
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