We talked to Paul (Paweł) Kijko of Heraldbee about its advertising platforms and this is what he had to say.
First of all, how are you and your family doing in these COVID-19 times?
Paul (Paweł) Kijko: Well. I feel good. My family is fine too. We have had individual Covid cases in the family, but no complications.
Tell us about you, your career, how you founded Heraldbee.
Paul (Paweł) Kijko: I have always been a supporter of remote working. I worked on several startups. At the moment, at the head of the Heraldbee, we are reviewing Startup solutions that meet the market.
How does Heraldbee innovate?
Paul (Paweł) Kijko: I think very much so. We rely on systems similar to AI.
How the coronavirus pandemic affects your business, and how are you coping?
Paul (Paweł) Kijko: At the beginning of 2020, we saw a clear fall in our customers’ advertising budgets, but now the situation is back to normal. E-commerce sales are growing.
Did you have to make difficult choices, and what are the lessons learned?
Paul (Paweł) Kijko: Yes, I often have to make difficult decisions. The most painful thing is to close unprofitable projects.
How do you deal with stress and anxiety?
Paul (Paweł) Kijko: That is a good question. I think sport is a cure.
Who are your competitors? And how do you plan to stay in the game?
Paul (Paweł) Kijko: We constantly create new solutions that we implement for our customers. We cannot stop. We have to observe the market and look for our niche. We combine service with product development.