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Two Event Planners on a Global Pandemic

kokou adzo



Paula Rubio Kubalu Events

We talked to Paula Rubio of Kubalu Events on how to connect organizers of an event with spaces and professionals to obtain information for parties and this is what she had to say.

First of all, how are you and your family doing in these COVID-19 times? 

Paula Rubio: It has been a challenging situation for all of us, but fortunately we are all fine now. This situation has united us more, and we are using this time to rediscover ourselves.

Tell us about you, your career, how you founded Kubalu Events.

Paula Rubio: I co-founded Kubalu Events five years ago with my partner Marta Odériz. We both build the company, and during these last two years, it has been growing over 300% yearly. It was hard work, but I was also grateful to see our project growing up. 

Marta and I studied business at the same University. After that, I studied Interior Design too. That was one of the reasons that made us decide to found our company. We manage all the parts of an event company because of our different skills.

How does Kubalu Events innovate? 

Paula Rubio: We have two ways of providing our service. The first one is we work as a usual event company, we organize events, and we supervise the event from the beginning until the end.

The other is to offer our client the service of an online event planner, according to our client’s convenience. 

How the coronavirus pandemic affects your business, and how are you coping?

Paula Rubio: We organize events, so we are one of the most affected pandemic sectors. If events cannot happen, then we cannot work. We created a website to organize virtual events, and it helped us to survive.

Did you have to make difficult choices, and what are the lessons learned?

Paula Rubio: Of course, during the last six months, every choice has been challenging, and we had to learn how to deal with it.

In the end, we have learned that communication is the most important thing and to lead a company. It is necessary to listen to our partners and workers and so we can reach better conclusions.

How do you deal with stress and anxiety? How do you project yourself and Kubalu Events in the future?

Paula Rubio: These months have been a survival test. It helped us to understand ourselves and to learn how to handle problems. We all need to internalize this learning and thus be able to evolve, knowing ourselves better.

Who are your competitors? And how do you plan to stay in the game?

Paula Rubio: Our competitors are event companies. We plan to stay in the game, maintaining our customers. It means to give our current clients and new clients new services adapted to this situation without neglecting the quality of our work. 

Your final thoughts?

Paula Rubio: We can’t control what challenges or difficulties life will throw to us, but we can control and manage how we respond and turn challenges into a lesson learned experience.

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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