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Paweł Rabinek of Redseo Tells Us About Developing a Marketing Agency during the Pandemic 

kokou adzo



Paweł Rabinek Redseo

First of all, how are you and your family doing in these COVID-19 times? 

Paweł Rabinek: We are doing well because, luckily, nobody in my family has had Covid-19. Shortly before the pandemic, we moved from a small apartment to a house with a garden, thanks to which the lockdown and quarantine were tolerable. We take great care and follow the principle of “distance, disinfection, mask”.

Tell us about you, your career, how you founded Redseo.

Paweł Rabinek: I started my adventure with entrepreneurship in 2013 when I launched Redseo. Initially, I was a freelancer in the area of internet marketing, mainly SEO and Google Ads. Over time, a whole team of internet marketing specialists was formed. Today, we mainly focus on the marketing of online stores, but we also provide services to manufacturing and local companies. We are an official Google Premier Partner in terms of advertising. 

How does Redseo innovate? 

Paweł Rabinek: We focus on continuous development and increasing our competencies. Running a marketing agency is mostly about people and their abilities. That is why we train and develop our know-how, which we will share publicly soon, publishing even more content on our blog and YouTube channel. 

More and more often, we are also introducing the automation of some activities in the agency, which significantly improves our efficiency and reduces errors.

2020 gave us an opportunity to sort out many things at Redseo. We have implemented some procedures in the company and developed “best practices”. Thanks to this, each customer in our agency is served equally well, regardless of the size of the budget or campaign. Remote work is also much easier when communication is a bit limited. 

How the coronavirus pandemic affects your business, and how are you coping?

Paweł Rabinek: Most of our customers are companies in Poland, where the pandemic started in early March 2020. Some of our customers were unable to conduct their business. Here, I mean mainly aesthetic medicine clinics, beauty and tattoo studios, rehabilitation specialists, etc. It was a very difficult time for them, and they also stopped all promotional activities, for obvious reasons. 

On the other hand, online stores, i.e. most of our customers, observed an increase or at least remained at a constant level. Because of this, our agency has survived a difficult time, and we are now better prepared for the next wave of coronavirus if it occurs. 

During the pandemic, the entire team switched to remote work. We returned to the offices in July and August for a short time when the situation in Poland was good, but now we all work remotely again. 

During the pandemic, our team grew by 3 new people, and nobody lost their jobs. This is probably the most important thing. 

Did you have to make difficult choices, and what are the lessons learned?

Paweł Rabinek: There are a few lessons I have learned out of running a business during the pandemic. Remote work is possible but requires both technical preparation and the preparation of appropriate means of efficient communication. Communication and the free flow of information in a company are crucial for efficient remote work. Although remote work was already present to a small extent in our agency, we are still working on it and improving it. 

How do you deal with stress and anxiety?

Paweł Rabinek: For me, the easiest way to relieve stress is by cycling or running, and that’s what I do. When lockdown reaches Poland, I will focus on DIY in the garage 🙂 However, I try to plan and anticipate possible events, and this is also effective in reducing stress. Sometimes it is worth accepting the fact that a “bad scenario” will happen and prepare for it – thanks to this, this bad scenario often never happens actually.  

Who are your competitors? And how do you plan to stay in the game?

Paweł Rabinek: Our competition includes other internet marketing agencies, and there are many of them in Poland. We plan to keep growing and doing our best. We have specific goals we stick to and focus on, and this attitude keeps us on the path of growth.

Your final thoughts?

Paweł Rabinek: The pandemic will not go away any time soon, so we have to learn to live with it. This will help us reduce stress or frustration because we do not control everything. The situation has shown us all that we have to be prepared for various adversities. It is worth having savings and a diversified source of income in the company to maintain cash flow in hard times. 

Let’s take care of ourselves and our loved ones, and everything will be ok. The pandemic will end someday, and new, better times might come.

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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