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Prakash Advani picoNETS

We talked to Prakash Advani of picoNETS about Deep Edge CDN and COVID-19.

First of all, how are you and your family doing in these COVID-19 times? 

Prakash Advani: We are doing safe and well. From a company perspective, all our employees work from home, and we believe in safety first. 

Tell us about you, your career, how you founded picoNETS.

Prakash Advani: I have 25 years of work experience. This is my second startup. My co-founder Jaimon Jose and I worked together at Novell; that’s where we met.

We wanted to improve Internet delivery by providing a Deep Edge CDN (Content Delivery Network), thus started picoNETS.

How does picoNETS innovate?

Prakash Advani: We speed up the Internet by delivering content closest to the users. We do this by providing a deep edge CDN and Caching. Our vision is to improve the Internet experience for the user without major infrastructure costs.

How the coronavirus pandemic affects your business, and how are you coping?

Prakash Advani: We have seen a spike in traffic as content consumption has increased. Most of the OTT platforms have experienced a 2-3X jump in traffic. 

Decision making has slowed down as customers are taking longer to take on new projects. We have avoided unwanted expenses.

Did you have to make difficult choices, and what are the lessons learned?

Prakash Advani: Yes, we had to reduce our expenses and focus on revenue opportunities. 

How do you deal with stress and anxiety?

Prakash Advani: Meditation certainly helps. I follow Vipassana Meditation and have been encouraging my team also to give it a try. Our COO, Ashish Bedekar, had done one meditation course, and he found it very useful.

Who are your competitors? And how do you plan to stay in the game?

Prakash Advani: Our competitors are usually large CDN companies such as Akamai. We are able to deliver better performance and value to our customers. 

Your final thoughts?

Prakash Advani: The Covid-19 seems to be settling down. People now have fatigue from being locked into their houses. So people no longer want to stay at home. They want it to be business as usual. They have also become lax about their safety, and that’s a concern.

This could have two impacts. Either people will start treating Covid-19 as any other flu, or herd immunity will set in.

Or there could be a major relapse. The virus could mutate itself and could be more dangerous. We hope this doesn’t happen and hope things settle down soon. 

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