We talked to Rachel Bartlett about how the BingBangBoo animation studio produces animated children’s nursery rhymes and songs, and this is what she had to say.
First of all, how are you and your family doing in these COVID-19 times?
Rachel Bartlett: Thank you for asking; fortunately, our family has remained free of the coronavirus, although we have experienced a much higher level of stress this year than ever before. Thankfully we have found the very relevant and timely information provided on the Jehovah’s Witnesses official website to be of great comfort and support in dealing with these difficult times. We would highly recommend the free resources available to anyone looking for practical assistance to cope with these difficult times.
Tell us about you, your career, how you founded BingBangBoo?
Rachel Bartlett: We have a background in music, education, and digital media development. Our whole family is all involved in the production of digital media in one form or another. As a result, in 2016, we founded the start-up “Studio BingBangBoo Kangaroo” as a way of sharing our work with the world.
How does BingBangBoo innovate?
Rachel Bartlett: We are continually testing new methods, ideas, and products to identify successful long term strategies for our future development. As a new start-up, we must find and maintain our place in the market.
How does the coronavirus pandemic affect your business, and how are you coping?
Rachel Bartlett: The demand for digital media has grown during the pandemic. Most of our work is home-based, but this hasn’t protected us from the mental and emotional distress associated with these times. We have purposefully slowed our production down to avoid feeling overwhelmed.
Did you have to make difficult choices, and what are the lessons learned?
Rachel Bartlett: We are a family-based business, so we are all very close; we have had to make many difficult choices. The main lesson learned for us has been working together as a team through mutual love and respect.
How do you deal with stress and anxiety?
Rachel Bartlett: We have found keeping focused on the Bible’s promise for the future has helped us deal with stress and anxiety. We look forward to the fulfillment of Revelation 21: 3, 4 in the near future, which reads 3 “With that I heard a loud voice from the throne say: “Look! The tent of God is with mankind, and he will reside with them, and they will be his people. And God himself will be with them. 4 And he will wipe out every tear from their eyes, and death will be no more, neither will mourning, nor outcry nor pain be anymore. The former things have passed away.”
Who are your competitors? And how do you plan to stay in the game?
Rachel Bartlett: Digital media development is an incredibly competitive area. The number of businesses producing similar work to ours is numerous; we are fortunate that we are not under pressure to turn a profit each year, enabling us to focus on long term sustainability. In our particular case, we focus on evergreen products and establishing royalty streams that will last over the long term.
Your final thoughts?
Rachel Bartlett: If you were given control of every asset on the planet, all the money, beautiful cars, boats, houses, yes even entire countries to do with as you pleased.
But if there were no other humans on the planet and you were entirely alone. For how long would you be happy? Ultimately real Happiness has more to do with the people around us than the material assets we control. Joy and Happiness help us keep going; when a person is joyful in what they do, they don’t feel like giving up. Focus on finding Joy in your work, and you will be able to endure, help the people around you find joy in their work, and be unstoppable as a team.