Connect with us


You will Not Lose if You Focus on People Who Make You Successful, Says Rajeev Gupta of DBSync

kokou adzo



Rajeev Gupta DBSync

First of all, how are you and your family doing in these COVID-19 times? 

Rajeev Gupta: We are doing well–thank you for asking. We are living through interesting and unprecedented times. Let’s hope by the time this is published, the world is a safer and more stable place.

Tell us about you, your career, how you founded DBSync.

Rajeev Gupta: We started out as a Salesforce consulting shop (2007-2010). Many of our customers kept asking about how to get more control of the data within Salesforce, wanting:

● A copy of the data exported for backup and compliance

● To build data warehouses

● To streamline business processes like “Campaign-to-Order-to-Cash.”

With so many of these types of requests coming in, we thought: let’s build a solution! Initially, we built it for ourselves, and we really liked it. But, when we shared it with our customers, they loved it. This is how we started DBSync, and it has continued to grow over the years to maximize the utility of SaaS apps within an organization.

How does DBSync innovate? 

Rajeev Gupta: We have a startup-like environment and experiment A LOT. Honestly, we fail more than we succeed. To keep the spirit of innovation alive, we employ a 2-week experimental “trial period” where anyone in the team can come up with an idea and present it. If it’s feasible, we fund them for 2 weeks to run the experiment. If it works, we let them continue; if it doesn’t, we ask them to tweak it and try again. If there are no results, then we stop it. We also run improvements like a “lite Six Sigma” to solve immediate issues. These strategies have worked to help us come up with new features, strategies, and improvements over the years.

How the coronavirus pandemic affects your business, and how are you coping?

Rajeev Gupta: We have seen some impact, as we have quite a few customers in the QuickBooks integration space. Since our customers are going through challenging times, we’ve made sure to extend a helping hand when and where we can.

Our team has gone fully remotely. To our surprise, productivity increased as folks had more control of their time. As such, we are planning to continue working remotely indefinitely. I would say this is one positive thing that has come out of this pandemic.

Did you have to make difficult choices, and what are the lessons learned?

Rajeev Gupta: When I started the company, it was all about tech. As the company and I matured, it became more and more about people – its customers and employees that make a company. The software just makes the product. The toughest part of any business is marketing – convincing prospects that we provide significant value. This should be every company’s main goal: to understand your customers’ wants and needs and then demonstrate how you can add value through your product. 

How do you deal with stress and anxiety? How do you project yourself and DBSync in the future?

Rajeev Gupta: I “breathe” – my motto is: you can’t change the past, but you can control what the future offers you.

As a company, we are planning to continue to grow and invest in product and customer value creation. Our focus will be to continue to automate, liberating users from difficult, repeatable, and manual tasks so that they can focus on more productive tasks.

Who are your competitors? And how do you plan to stay in the game?

Rajeev Gupta: have a wide range of competitors — from large data integrators, like Informatica, to smaller data integration and backup firms. Over the years, we have competed successfully because of our extreme focus on the customer. Our excellent support team has earned a lot of positive feedback regarding our product and services.

Your final thoughts?

Rajeev Gupta: It is in unprecedented times like these that philosophies and policies are confirmed or reformed. Confirmed once again is the philosophy that nothing is more important than staying in tune with your customers and bringing them the right values and benefits. Also: care about your employees – both their physical and mental health — as these are tough times for them. We all look forward to moving past these formidable times.  

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top of the month

Copyright © 2023 STARTUP INFO - Privacy Policy - Terms and Conditions - Sitemap - Advisor


We are a global Innovative startup's magazine & competitions host. 12,000+ startups from 58 countries already took part in our competitions. STARTUP.INFO is the first collaborative magazine (write for us or submit a guest post) dedicated to the promotion of startups with more than 400 000+ unique visitors per month. Our objective : Make startup companies known to the global business ecosystem, journalists, investors and early adopters. Thousands of startups already were funded after pitching on

Get in touch : Email : contact(a) - Phone: +33 7 69 49 25 08 - Address : 2 rue de la bourse 75002 Paris, France