First of all, how are you and your family doing in these COVID-19 times?
Rashid Idrissi: Hi, Kossi thank you for reaching out to me. Everything is doing well from outside, and I hope you are doing well too.
Tell us about you, your career, how you founded Email List Validation.
Rashid Idrissi: I am CEO at emaillistvalidation.com. You’ll be amazed by this. We built the most robust and accurate email verification tool! We’ve been working hard for more than 2 years, but now our baby has finally been born. Everyone we showed it to loved it!
If you need more information about my profile, please check this link: https://www.linkedin.com/in/ridrissi/
How does your Email List Validation innovate?
Rashid Idrissi: Email List Validation is a feature-rich and effective email verification service. It is one of the best email verification service solutions available. With it, you can increase your deliverability and sender reputation, and improve data quality, deliverability, and email marketing ROI. It removes invalid and hard bounce email addresses from your database and cleans up your email list.
The service verifies the deliverability of any email address in real-time. It means only valid emails will go to your contact database.
Also, all the duplicated email addresses and email addresses with invalid syntax are removed automatically. This service also removes sketchy emails that can be a spam trap. Along with it, email addresses containing inactive, invalid domains are removed.
From your dashboard, easily upload and clean your lists in bulk. It can integrate Email List Validation with the most popular ESPs and CRMs. It includes HubSpot, Mailgun, MailChimp, Active Campaign, Sendloop, Campaign Monitor, Sendgrid, and more.
It also allows you to add your team members and collaborate. The service protects your data with a high-level of encryption. Along with it, they are GDPR compliant also.
· Disposable Email Checker
· Syntax Verifier
· Real-time email verification
· Email Duplication
· Spam-trap removal
· 99 percent accuracy
· MTA Validation
· Anti-greylisting tech
· Team account
· Support for multiple ESPs and CRMs
· GDPR Compliant
How the coronavirus pandemic affects your business, and how are you coping?
Rashid Idrissi: The COVID-19 pandemic affected businesses in various ways across industries.
Because of this, companies have responded to these changes differently. The rate at which marketers have begun to change their email schedules seems to be the biggest differentiator.
Despite that, we observed a drastic increase in the average number of emails sent across most verticals around February 24 and March 22.
As the recipients’ mailboxes got overstretched with marketing communication, the engagement metrics like open and click-through rates decreased.
Soon after, companies have lowered their mailing frequencies to average numbers, started to adjust the content of their email campaigns, and the engagement metrics swiftly picked up.
Did you have to make difficult choices, and what are the lessons learned?
Rashid Idrissi: The coronavirus provided a big lesson in agility for the company, as we had to be agile to adapt and respond quickly to changing events. This situation made our company realize how important it is to be comfortable with change and willing to shift gears when necessary, the report found.
For many organizations, the shift unveiled the gaps and weaknesses in their businesses, helping them to pinpoint to errors and improve them for the future.
How do you deal with stress and anxiety, how do you project yourself and Email List Validation in the future?
Rashid Idrissi: Running our own business leaves us with little spare time, but taking care of our mental health is an investment in us and our business.
· Make regular exercise, sleep and healthy eating your top priorities.
· Take up an activity you really enjoy – a new hobby or get involved in your community.
· Practice relaxation techniques such as breathing exercises you can do anywhere at any time.
· Focus on what you can control, not what you can’t.
Who are your competitors? And how do you plan to stay in the game?
Rashid Idrissi: They include; Brightverify, Emaillistverify, Zerobounce, Kickbox