We talked to Rashmi Singh of Aryavrat about digital transformation during COVID-19.
First of all, how are you and your family doing in these COVID19 times?
Rashmi Singh: Hello, Thanks for asking! We are doing fine. I hope you and your family are also doing great in this pandemic.
Tell us about you, your career, how you founded Aryavrat.
Rashmi Singh: I am a Serial Entrepreneur and Technology Veteran with 23+ years of experience in the technology industry. I started my career as a Programmer, then my interest in technology & business lead me to launch Aryavrat Infotech in 2012.
How does Aryavrat innovate?
Rashmi Singh: With the trending technologies, we are developing the customized solution with our consultation and the client’s need, which helps them to improve the business process, presence in the market, increase its efficiency and, most importantly, improve the profitability.
Also, we have good innovations in Product Engineering, and DeskTrack is a perfect example for the same as it helps in business to improve the working process, reducing the business operation cost, increasing employee productivity. During this pandemic situation, it had played a great role, helping 25K + employees all over the globe to manage their working from home.
How the coronavirus pandemic affects your business, and how are you coping?
Rashmi Singh: This is a very tough time for everyone, but somehow, as per the proper strategic planning, we can manage the situation in a better manner also able to do new hiring for various roles.
Would like to add DeskTrack has got great attention in the market as everyone started working from home, teams got distributed therefore business understand the importance of these tools as it made their lives easier by analyzing the performance of their workforce.
Did you have to make difficult choices, and what are the lessons learned?
Rashmi Singh: Yeah, managing the business financially was the challenge in this tough time; there were investments we have to deal with, and some running projects were shattered. This was tough, but DeskTrack gives a ray of sunshine and helps us deal with the situation.
So the lesson is we have to be ready for every situation, control our expenses, focus on savings for a better future. On top of it, proper planning & strategy will help to win every situation.
How do you deal with stress and anxiety? How do you project yourself and Aryavrat in the future?
Rashmi Singh: I have to keep a fighting attitude. There are times when I feel low, but when I look at those dealing with the worst situation but keep on going and fighting, it brings me motivation. During this pandemic, many businesses shut down and have financial crises, we also faced some challenges, but somehow, with strategic planning, we managed it.
Also, we keep on thinking about innovations on the daily basis, and DeskTrack is the best example, earlier few businesses were accepting such solutions, but we keep on innovating it, and today, everyone has accepted it.
Who are your competitors? And how do you plan to stay in the game?
Rashmi Singh: Like DeskTrack, there are many products in the market that have existed for years. Also, some are newly joining the race, but the way we have got placed in minimum time is the achievement for us, it is highlighting everywhere also competing with all the well-known products. In 2 years of span, we have added 25k+ users to the platform.
Also, the way we are envisioning the product is quite different apart from monitoring & productivity, willing to focus on the main issue of every business, i.e., how to boost the profits, whatever investment is done over the business is worthwhile or not and if not then where are the gaps, add on to it we will be working on human intelligence to understand what are the challenges faced with the employees during the working environment and how we can overcome it.
Your final thoughts?
Rashmi Singh: Don’t lose hope; stay positive keep helping each other in all situations. There will be morning sunshine after the dark era.