Ricky Cahyadi, founder of Archify tells us about online marketing.
First of all, how are you and your family doing in these COVID-19 times?
Ricky Cahyadi: We are all good. My family is in a different country but we get to communicate well thanks to video call apps!
Tell us about you, your career, and how you founded Archify.
Ricky Cahyadi: I worked as an architect previously for several years in Singapore. I aspire to be an entrepreneur and have an interest in the digital industry, so I decided to go back to my hometown and founded Bluprin. The main idea was to utilize digital means in supporting fellow design professionals and the construction industry. The company was eventually acquired and is now rebranded to Archify.
How does Archify innovate?
Ricky Cahyadi: We initially focused on an online platform that lets design professionals showcase their work and connect with potential clients. As the company grew, we saw the need to expand our networks further to building material manufacturers, integrating them into the platform where designers can find products for their project needs. Ultimately, our aim is to connect all stakeholders in the construction industry through a comprehensive platform.
Simultaneously, we also tried to improve the infrastructure and expand the tools for our users. The goal was to help design professionals in their design process, particularly in initial material research and selections.
How the coronavirus pandemic affects your business and how are you coping?
Ricky Cahyadi: The pandemic very much affected us in the beginning during the transition to working from home and sales dropped significantly as clients cut their budgets. However, as the economy started to pick up again, there’s a bigger need for our clients to market their products via digital channels. Hence, our sales quickly increased and we also managed to open up to new opportunities.
Did you have to make difficult choices and what are the lessons learned?
Ricky Cahyadi: Fortunately, we didn’t have to terminate any of the team members. At some point, the founders agreed to let all staff work from home to avoid the virus spread, although the government still let 50% capacity. We learned that, to a certain extent, teleworking is possible and can be effective.
What specific tools or strategies are you using to navigate this crisis?
Ricky Cahyadi: Our team tried to be more agile and dynamic to navigate the crisis. Beyond a platform, we see the opportunity to be an agency that can help our clients in boosting their presence through various digital campaigns as there are certain restrictions for offline activities. We proactively engage with other stakeholders and utilize our media channels such as product launches and competition to fulfill the client’s needs.
How do you plan to stay ahead in the game?
Ricky Cahyadi: We aimed to expand to the international market. Since the acquisition, Archify has now expanded to 6 other countries in Asia-Pacific with the vision to connect the industry’s stakeholders within the region.
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