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Trendway’s CEO on How They are Shaping the Future of Fashion Retail

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Robert Green Trendway

Robert Green of Trendway tells us about a social shopping platform that is shaping the future of fashion retail.

First of all, how are you and your family doing in these COVID-19 times?  

Robert Green: I feel very fortunate to say that my family and I are all ok and healthy during this time.  

Tell us about you, your career, how you founded Trendway.

Robert Green: I’m age 22 and am the founder of Trendway. The idea stemmed from my own personal need, and what started off as just a few sketches as an idea for a school project has now conceptualized and is managed by a vibrant team of fashion, consumer, and technologists spanning two continents, connecting fashion enthusiasts and shoppers across the world. 

My background has always been heavily in design, and after finishing the sixth form, I had a place secured within a top design university in London. However, 2 weeks in, I decided to drop out to focus all my time on Trendway. I worked a tedious part-time job at my local Tesco’s to save up enough money each month in order to develop the beta version of the app. 

How does Trendway innovate?  

Robert Green: As a company, we aim to change and deliver new ideas that fit with current trends and offer new services that we know our customers will want. We see where the future of online retail is going and how social commerce is now starting to boom, and we believe Trendway is the future of fashion retail 

As we are a consumer business, customer feedback is a vital part of our success and innovation, and we need to be listening to our users and giving them what they want. This is exactly what we have done so far; after releasing the beta version of Trendway in December 2019, we used the whole of 2020 to listen to what our users had to say. This allowed us to refine and transform Trendway to a version that will be released shortly, so keep your eyes peeled! 

How does the coronavirus pandemic affect your business finances?

Robert Green: Being a digital company means we can adapt fast and efficiently to the current climate. Luckily, we have had no negative effect on our finances. 

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Robert Green: No, we didn’t; in fact, we actually grew our team during the pandemic. 

How did your customer relationship management evolve? Do you use any specific tools to be efficient? 

Robert Green: We have a very structured way to engage with our customers, which up till now has worked really well for us. Our customers are mainly in the US and UK, and being a consumer app, the relationship with our customers has to be seamless and efficient. 

Did you benefit from any government grants, and did that help keep your business afloat? 

Robert Green: No, we did apply and look for various ones but didn’t meet the criteria. 

Your website? 

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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