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FASOON.CH – Company Formations in Switzerland during Covid-19

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Sacha Trueb of

Sacha Trüeb of tells us how he supports entrepreneurs by handling all the administrative tasks concerning the foundation of their company.

First of all, how are you and your family doing in these COVID-19 times? 

Sacha Trüeb: We are doing very well. So far, we did not have any severe cases of COVID-19 in our families or within our close circles. But of course – the restrictions in our day-to-day lives are leading to fatigue for all of us. We are all looking forward to everything getting back to normal. Even in Switzerland, people are slowly getting tired of Covid-19 and we look forward to when everything is back to normal.

Tell us about you, your career, how you founded

Sacha Trüeb:  Walter Regli, Damian Thurnheer and I, founded the company together in 2016 and launched the first version of our Website in March 2017. We support entrepreneurs by handling all the administrative tasks concerning the foundation of their company. During this time, we have already been able to accompany several thousand founders into self-employment.

How does innovate? 

Sacha Trüeb: Basically, by listening to our customers: We are continuously working on making it easier for our customers to start their own business. This begins by helping our customers to decide on the legal form for their projects and making it as easy as possible to submit all the necessary information to us. Wherever legally possible, we try to take all the administrative tasks off their hands, while keeping them up to date about the status.

Since we also talk to all our customers personally, we build a relationship to them. This in turns leads to our customers basically bringing us ideas for new services by asking if we can also help them with that. We always try to help – even if this means helping to find a suitable provider for services, we cannot cover internally. The more customers request a certain service, the more effort we put into improving the service and making it easier for our customers and more efficient on our end.

How does the coronavirus pandemic affect your business finances?

Sacha Trüeb: The pandemic led to some changes in the seasonal distribution of the incoming orders. This can be explained by how the everyday life has changed. For example: Since most people were not able to travel and go on vacation, we did not see the typical decline in orders during the major holiday seasons.

Since we are an online business and not need to see our clients in person, we did not see a decrease in new orders. We are in the lucky position, that our short-term finances were not affected by the pandemic so far.

Did you have to make difficult choices regarding human resources and what are the lessons learned?

Sacha Trüeb: We had to protect our employees and ourselves. So wherever possible, everyone had to work from home. This was not easy for employees who live alone. This situation showed us once again where we need to improve our processes when personal contact is missing.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Sacha Trüeb: Our customer relationships were already being handled digitally before the pandemic and our infrastructure has been mobile-workplace oriented right from the start. But since we now also could not meet any partners during the pandemic, everything was handled online via Zoom, Teams or Skype. This increased our efficiency, as travel time was eliminated for us.

Did you benefit from any government grants, and did that help keep your business afloat?

Sacha Trüeb: We received a loan from the government during this uncertain time. Looking back, this was not necessary as our industry did not suffer a slump. Nevertheless, we were grateful to have had this possibility at that time.

Your final thoughts?

Sacha Trüeb: The pandemic will change the way companies and people work together for a long time. This also creates new opportunities for people with ideas on how to support the new emerging structures. We also hope that the hard-hit industries can recover quickly, and we can all get back to our usual lives.

Your website?

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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