INNOVATORS VS COVID 19
“COVID Positive Entrepreneurship”
We talked to Sajeev Pushpamangalam of Ewire Softtech about digitalization and the scope of its application, and the following is what he had to say:-
First of all, how are you and your family doing in these COVID-19 times?
Sajeev Pushpamangalam: Thanks for asking, and we all are doing good and in good health.
Tell us about you, your career, how you joined Ewire Softtech.
Sajeev Pushpamangalam: I am a banker by profession and have worked with major banks in India, where I was instrumental in developing markets from ground zero for 7 major banks in multi-product verticals. During my tenure with the respected banks, I witnessed the evolution of digitalization and the scope of its application. As we all are aware, our country is all geared-up towards digitalization. In light of new government policies to increase the scope of digitalization, I was triggered to move towards fintech where I met Mr. Yunus P M, the CEO of Ewire Softtech Pvt. Ltd. After a detailed discussion with him; I found out that we both had the same vision, and the instant chemistry is what motivated me to get on-board.
How does Ewire Softtech innovate?
Sajeev Pushpamangalam: Social value addition and evolving business requirements are what fuel our drive for innovation. Every new product or feature innovated is the result of our constant research, process, and market evaluation methodology.
How the coronavirus pandemic affects your business, and how are you coping?
Sajeev Pushpamangalam: COVID-19 had caught business off-guard across the globe. We have witnessed both negative/positive aspects of it. In some cases, COVID-19 has deeply impacted the business. In other cases, it has provided the business with opportunities of an unprecedented level. In our case, we had adopted to the changing scenario and were successful in getting into alliance with two major banks (AXIS Bank & YES Bank) as Business Correspondent and Program manager and also we had been successful in an alliance with Muthoot Group for a Prepaid based Operation on pan India basis.
Did you have to make difficult choices, and what are the lessons learned?
Sajeev Pushpamangalam: As you are well aware that we are a fintech, and technology is something that keeps on evolving, and in order to be sustainable in the long run, we had made certain difficult choices that didn’t seem to make sense in the short run, but in the long run it’s going to be fruitful to us, which we already are experiencing due to our past decisions we took. As far as the lessons are concerned, since the beginning of our operations, we had added new technologies and had scaled up our infrastructure to cater to the market’s growing needs. This is where we learned the most important part of the puzzle that leads to a higher degree of operational excellence: “Constant process evaluation.”
How do you deal with stress and anxiety? How do you project yourself and Ewire Softtech in the future?
Sajeev Pushpamangalam: Stress & Anxiety is unavoidable in today’s complex business operation; we counter it with proper time management and an effective working condition that brings synergy in our day-to-day operation. Since day one of our inception, we have learned a lot and had valued the challenges we faced to improve on our long-term goal of sustainability.
Who are your competitors? And how do you plan to stay in the game?
Sajeev Pushpamangalam: We don’t have direct competition in the market due to our diversified product line. I believe our constant drive for innovation and value addition is going to make us sustainable in the long run.
Your final thoughts?
Sajeev Pushpamangalam: Around the globe, businesses are facing change management at an unprecedented level, and existing process are being refined to withstand unforeseen changes like the one currently we are facing (COVID-19), but we believe every setback comes with an opportunity and with the evolving technology and our constant drive for excellence, we are able to not only withstand the changes but are also capable of delivering best in class next-gen digital banking experience to our customers.
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