Sally De Rosa, founder of HRWize tells us about the importance of effective HR management in a business.
First of all, how are you and your family doing in these COVID-19 times?
Sally De Rosa: We’re doing well. We’ve been on the hunt for all the silver linings Covid-19 life has had to offer, such as discovering a love for outdoor activities, slowing down our everyday routines, and practicing gratitude.
Tell us about you, your career, and how you founded HRWize.
Sally De Rosa: I joined our umbrella organization, Diabsolut Inc., in 2011 and built the HR department from the ground up. From there, I quickly realized that the need to streamline HR processes through technology was more than internal and decided to go to market with HRWize in 2017. I believe our team of HR professionals helps our clients implement HR technology as well as become more strategic in their HR roles.
How does HRWize innovate?
Sally De Rosa: We have an internal Center of Innovation, dedicated to growing our business through various innovative tactics. The HRWize initiative is a prime example of dedicating focused time and attention to new business ventures, whether they be partnerships, product development, acquisitions, or other ideas.
How does the coronavirus pandemic affect your business finances?
Sally De Rosa: When the pandemic first entered our lives, it caused a slowdown in decision-making while businesses focused on adjusting to new restrictions. When the dust settled, businesses realized technology was more important than ever, so we’ve been lucky enough not to be negatively impacted financially by the pandemic.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Sally De Rosa: Fortunately, we haven’t had to make difficult decisions, but we did have to shift quickly and emphasize the importance of mental health, now more than ever.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Sally De Rosa: We’ve tried to become more personal and authentic in everything we do. This year, our thank you gifts were sent from local bakeries to support our client’s local economies. Our blogs and content have shifted more towards topics that are close to our hearts. We’ve started a “Get to Know” campaign to highlight the people behind our brand and to give back to charities of their choosing. Our people first approach is our guiding principle towards our mantra of making every client a reference. We believe this is done not only with successful implementation but with lasting and genuine relationships.
Did you benefit from any government grants, and did that help keep your business afloat?
Sally De Rosa: We did for a short while. The Canadian government provided a helpful wage subsidy for a few months which helped us stay afloat until the business was back on a regular pace.
Your final thoughts?
Sally De Rosa: The single biggest lesson Covid taught the HRWize group is that business isn’t just business, it’s personal. Doing business in a way that is aligned with our personal values is a solid starting point for a strategy. Drawing customers who believe in what we believe in creates synergy, loyalty, and overall stickiness. Attracting employees who want to work for an organization with similar beliefs enhances productivity, attachment, devotion and decreases costly turnover. We’ve chosen to shift to a more human approach in everything we do, and we haven’t looked back since.
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