Salman Lakhani of Cubix Tells Us About His Gameplay to Pilot Through the Pandemic

First of all, how are you and your family doing in these COVID-19 times?

Salman Lakhani: The pandemic has been a difficult time for everyone. Fortunately, we are doing well and are safe. Nobody is infected as we strictly follow the safety SOPs.

Tell us about you, your career, how you founded Cubix?

Salman Lakhani: Well, it is an exciting story and one of my favorites to tell. It started two decades ago when I completed my BSC in Computing from Staffordshire University. I started as a developer and worked in different roles for multiple organizations. It was soon when I recognized my entrepreneurial instincts and decided to run my own company. In 2008, I started Cubix after realizing the immense potential of Pakistan’s tech industry and the demand in the United States.

I had the technical expertise, which made things easier. I knew who to hire and how to go about it. I have worked in different capacities during my career, including development, project management, and more. I think that diverse experience was a plus that led me to work with 200+ people.

How does Cubix innovate? 

Salman Lakhani: At Cubix, we analyze the pain points of our clients from a different perspective. We look at their tech problems as our own. We build custom solutions to fit our clients’ needs perfectly. Our aim is to use our technical knowledge and expertise to help our clients save time and money.

How the coronavirus pandemic affects your business, and how are you coping?

Salman Lakhani: The pandemic has pretty much hit every industry and market. We are trying our best to adapt to the situation and readjust our strategies. People moved closer towards tech gadgets and services due to the social distancing scenario, which actually turned out to be a benefit for the development industry.

Although the IT industry is yet to feel the after effects of the virus, we believe we will be doing just fine even then.

Did you have to make difficult choices, and what are the lessons learned?

Salman Lakhani: Readjusting the strategies is how we quickly adapted to the new normal; we, fortunately, did not have to lay anyone off. The whole pandemic situation was an opportunity for us to analyze and trim down the platforms, which we were paying for but not using them to its full potential as we used to.

How do you deal with stress and anxiety? How do you project yourself and Cubix in the future?

Salman Lakhani: I think having a work-life balance is something I follow strictly. In the end, I’m doing this for my family.

I believe that Cubix will be consistently expanding its horizon and take on emerging technologies. In my opinion, companies also grow from experiences just like any individual.

Who are your competitors? And how do you plan to stay in the game?

Salman Lakhani: Our competitors are basically other custom software development companies that majorly work in outsourcing development services. Our competitive advantage has always been mobile and web development. Additionally, game development is a big plus for us too. We also provide excellent customer service and transparency throughout all processes. This has been our gameplay to stay in the field.

Your final thoughts?

Salman Lakhani: I owe my success to the good people I have worked with and am currently working with. I personally believe that it’s all in the people when you work with the right people that fit the bill of your ideas and mission, you are bound to be successful.

Your website?

https://www.cubix.co/