Meeting Customer Needs is Key to Keeping Business Alive During Challenging Times

We spoke to Samet Akin, founder of FixerKit, about effective social media management techniques and this is what he said about it.

First of all, how are you and your family doing in these COVID-19 times? 

Samet Akin: Thank you for your attention. We have been working from home with my family and teammates since the early days of coronavirus. We have not had a problem so far. I hope the coronavirus problem is solved as soon as possible and we can go back to our normal life.

Tell us about you, your career, how you founded FixerKit.

Samet Akin: I worked as a web developer in the software industry for a long time. I realized my customer’s needs are common. Because I have an entrepreneurial spirit, I made a breakthrough in this regard. We worked hard with my team and implemented our project. We made good progress with no investment. From now on, we want to make an investment tour and make improvements in our product and open up to new markets.

How does FixerKit innovate? 

Samet Akin: As a company, we strive to ensure that the product we first developed can meet all the needs of our target audience, rather than too many features or products. Thanks to Big Data, we are trying to provide the best user experience by monitoring user habits.

How the coronavirus pandemic affects your business and how are you coping?

Samet Akin: It affected us like everyone else in the early days of the outbreak. However, with the increasing interest in social media in the following processes, the number of users and our sales increased. As a team, we switched to the remote working model and found a way to continue our work without interruption.

Did you have to make difficult choices and what are the lessons learned?

Samet Akin: I had to make a tough choice in the early stages of the project. At the beginning of the project we received offers for investment and partnership, but none of the offers met our needs and I would have to give up the majority of the company for a small amount. It was very tempting to give up investment offers during this economically challenging period. But when I look at it today, I’m glad I did not accept these offers. The fact that we have not received investment does not indicate that we are closed to investment offers. We turned down these offers simply because we couldn’t get a proper offer.

What specific tools, software, and management skills are you using to navigate this crisis?

Samet Akin: Everyone in our team takes care of questions and problems related to their field by talking to the customer one-to-one in their spare time. We apply this not only in software related issues but also in accounting. We make sure that our customers who have worked with us for a long time get in touch with each other in order to support them. This both increases customer loyalty and enables them to overcome this crisis period easily.

Who are your competitors? And how do you plan to stay in the game?

Samet Akin: We have many competitors now and we are in a tough industry. Every company serving in the field of Social Media Management is actually our competitor. The disadvantage of many of our competitors is that they are lacking in software and they are not as eager as we are to improve the user experience. We prefer happy and stable customers instead of too many unhappy customers in order to take firm steps forward. It is one of the biggest factors that enable us to survive.

Your final thoughts?

Samet Akin: As a software developer; I am in favor of getting computers to do things that people repeat constantly. As an entrepreneur, I will strive for this in everything I do now and in the future. I think people should spend their time on more valuable things instead of doing the same things such as robots. This is the purpose of Fixerkit. Actually, every entrepreneur has to support this purpose.

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