How Sandeep Joshi of ShowFlipper is using his consultancy firm to help freelancers establish parallel revenue streams.
First of all, how are you and your family doing in these COVID-19 times?
Sandeep Joshi: Everything is all good. Thanks for asking.
We are busy with our new product launch. We need to have a positive perspective on life during these challenging times. In a way, it is an opportunity for every business to explore new possibilities and align existing business activities.
Tell us about you, your career, how you founded ShowFlipper.
Sandeep Joshi: I am a University of Surrey post-graduate degree holder. I took up a job in a large media conglomerate. I have successfully launched several business ideas for them and did product launches for their clients. I was at the pick of my career, but something was not syncing well as I am a poet, and I was really clueless about writing as a career. It was a time I met a few graphic designers who were exceptional fine art artists, reporters who wanted to wanted to be jewellery designers, animators, and their first career choice was jewellery designing so on.
I was in the UK, and I still remember there is a big garden right next to Alperton Tube station. I was sitting on the bench in the middle of the park. I was trying to connect the dots. It was a time I realized, most traditional careers have more or less ready success recipes.
Take a degree –Make a CV- Apply for the job-Crack the interview –Perform and grow.
All this doesn’t really hold true, as in the case with artists, writers, and designers. Most creators leave their careers in pursuit of a steady income.
When I got up and started walking back, I was almost certain it is a problem I am going to solve. Be their talent managers and broadcast their talent.
People who share similar visions and are industry experts have joined our team. The show was about to start.
We offer consultancy, help artists, writers, and designers establish parallel revenue streams. We promote their talent. We are their talent managers and not a platform. We have creators from 50+ countries, and it is a close-knit community.
How does ShowFlipper innovate?
Sandeep Joshi: Mostly, creators get paid when their work gets sold. We strongly believe every creator must have a few parallel revenue streams so as to get sustained steady income. We help them earn via multiple revenue streams. We give them assignments, help them find jobs, grants, and also sell their works. We keep scouting more opportunities for our creators. We will be launching more solutions to pass on maximum commercial benefits to our creators.
How the coronavirus pandemic affects your business, and how are you coping?
Sandeep Joshi: Things are a bit slow for sure. It does affect us, our partners, and, eventually, our creators.
However, we have offered projects that artists, writers, and designers can manage from their studios. Every year, we do a good amount of business through auctions, exhibitions, and events. During the pandemic, everything was put on hold. We have done virtual exhibitions, sold masks, and also conducted online training. All this time, we were trying to work closely with our creators from 50+ countries.
Did you have to make difficult choices, and what are the lessons learned?
Sandeep Joshi: Most certainly, we had to make a few tough choices. We had a series of events and launch cancellations. Some projects were postponed, and a few were scratched off completely. The biggest lesson could have been life is fragile. You need to work on things that matter the most. We must have a plan for disasters, set priorities, and have good reserves. From a business point of view, we have explored newer possibilities. We started taking MIS seriously.
How do you deal with stress and anxiety? How do you project yourself and ShowFlipper in the future?
Sandeep Joshi: Face the fear, and there is no fear. In my case, writing and long walks helped me to stay away from anxiety and stress.
I just took one day at a time. What I can’t change, I have the courage to accept. Most accidents are direct outcomes of stress, fear, and anxiety. Just stay away from such thoughts.
Nothing is permanent. The only constant forces are your passion and your love for your work. Every business and every field is kind enough to keep offering new opportunities if you continue to fight and are ready to walk the wire. So professionally, just be there and don’t lose focus.
We are getting referrals like never before. We managed to get business from channels we were yet to explore, for example, online live training/demonstrations/crowdfunding for artists, writers, and designers. We are about to scale up our venture as we launch a few more solutions for creators and buyers.
This time too should be the mantra.
Who are your competitors? And how do you plan to stay in the game?
Sandeep Joshi: There are over 500+ online galleries. I do not see them as competition because, ultimately, we all are working to better a community. ShowFlipper has a close-knit community. We are not a platform but talent managers for our creators.
We screen all applications; we receive. We answer their queries and help them in our own capacities. Our goal is to bring revenues in excess of 10,000 USD for every single creator we are representing. We get emails and requests from every part of the world. We give personal attention to every creator we represent.
Your final thoughts?
Sandeep Joshi: Yes, the pandemic has hit all the businesses badly. Use this time to align all your business activities.
Know your destination and Keep Walking.