We talked to Saroosh Gull of Eventcombo about creating virtual events during the pandemic times.
Tell us about you, your career, how you founded Eventcombo.
Saroosh Gull: We founded Eventcombo from a fragmented personal experience booking hotels, parking, and food for an event separately.
How does Eventcombo innovate?
Saroosh Gull: We’ve brought innovation to the industry by injecting ancillary experiences (Uber, Lyft, ParkWhiz, Airbnb, etc.) into the ticket transaction, allowing attendees a more seamless event experience while giving merchants and brands direct access to a captive audience. With this model, event organizations are able to tap into the very economy they are responsible for creating in the first place. Post-COVID, we have innovated with our virtual streaming solution, Fireworks. Fireworks blends the best of in-person event behavior with virtual opportunities to connect and engage in a very colorful, engaging way. It is a vibrant, robust streaming alternative for Zoom fatigue and other lackluster offerings currently available. Our goal is to make virtual the default while empowering a stronger than ever return to in-person events.
How the coronavirus pandemic affects your business, and how are you coping?
Saroosh Gull: The pandemic was surprisingly a boost. We realized new opportunities and have been able to empower our client partners. Being in a large industry, we felt it was our responsibility to provide guidance and “newer” ways for our clients to engage with their audiences while working their way back to generating revenue from events. The revenue being realized post-Covid is in some cases exceeding in-person events.
Did you have to make difficult choices, and what are the lessons learned?
Saroosh Gull: Not really; there were not any difficult choices, just new ones. Every time a dramatic behavioral shift occurs, it is an opportunity to learn and innovate and do your best to add value to your ecosystem.
How do you deal with stress and anxiety? How do you project yourself and Eventcombo in the future?
Saroosh Gull: Stress and anxiety are everlasting, but one must learn how to cope and manage them just like you manage hunger, anger, and everything else in your life. You must balance good things, and you must learn how to balance stress and anxiety. Having a strong community supporting you makes a big difference.
Who are your competitors? And how do you plan to stay in the game?
Saroosh Gull: Our competitors are now legacy platforms who stopped innovating. We have some newer platforms that are less than a year old. It will be interesting to see how they adapt to the industry’s shift in the next 6-24 months. We feel we are strongly situated to adapt to the upcoming changes. Eventcombo was built prior to the pandemic. We have innovated during it and will continue growing beyond it.