INNOVATORS VS COVID 19
GE3s: Sustainability is the Key to Our Life

Satyapal Singh, founder of GE3s tells us about sustainability in energy production.
First of all, how are you and your family doing in these COVID-19 times?
Satyapal Singh: So far by the grace of God, we are all doing well, and hope everything is keeping well from your side.
Tell us about you, your career, and how you founded GE3s.
Satyapal Singh: My personal life revolved around life sustainability and translated into business sustainability. Moving from an agricultural background in a small village to a city, followed by urban life, then metro cities, and eventually in Abu Dhabi, I come across loads of different people who made me realize that people in urban areas are distracted from reality of mother earth. Many people are busy in a rat race for financial security. During this rat race, people compromise with health, food, building quality, a liveable environment, and social bonds. Most of the new people entering urban life don’t have even basic aspects of happiness which largely exist in small towns and villages. I see communities and cities could be designed and build more sustainably to make life full of colors and happiness. This thought has brought me to establish a sustainability consulting firm.
How does GE3s innovate?
Satyapal Singh: We observe the day-to-day problems and issues and try to solve these issues in the business through innovation within the company and research labs. There are few innovations that are being done within GE3S and some are under development.
How does the coronavirus pandemic affect your business finances?
Satyapal Singh: Of course it affected our business since COVID-19 has dominated people’s psychology more than its actual impact in life. Therefore, many of the businesses are restraining the release payments which ultimately affects our ambitious targets for the years 2020, 2021, and 2022.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Satyapal Singh: COVID-19 has forced our business to transform digitally as well as to find a way to get the work done remotely. It has also taught us that work can be done remotely and efficiently. It saves loads of time consumed in the travel needed for meetings as now all meetings are being done virtually.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Satyapal Singh: Our customer relationship was affected, but it evolved with the help of MS Teams. We keep meeting every now and then on MS Teams to keep regular engagement with the client.
Did you benefit from any government grants, and did that help keep your business afloat?
Satyapal Singh: No, we haven’t got any government grants yet, but fortunately our company got engaged at the right time with the government to provide our services, which helped our company to complete the assignments on time and receive the payment on time. We hope to continue with the same momentum during the pandemic.
Your final thoughts?
Satyapal Singh: Life is short, every day is important in life, therefore, people must avoid the phobia of COVID-19. Many COVID-19 vaccines and treatments are available in hospitals and we must look at this disease like any other disease in which the world has to resume a normal life.
Motivating Thought: Live life in days, not in years to make it more meaningful.
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