First of all, how are you and your family doing in these COVID-19 times?
Sean Grant: We are doing ok. COVID has hit our team really hard. One of our team members lost their Father and Grandfather to COVID. We are getting through it, though.
Tell us about you, your career, how you founded Trackstarz.
Sean Grant: I started Jaidot LLC in 2006 intending to create a Christian Media company akin to an NBC/Universal. I wanted to get Godly content into mainstream spaces without compromising or needing to cozy up to gatekeepers. At the time, I was leading a Spoken Word/ Hip Hop ministry at my church in Atlanta called Destinations. Through that ministry, we were able to sign a record deal and perform in front of crowds of thousands of people. This was when God gave me the vision to take the gifts He had given me and use them to help change the world for Him. Shortly after the company was created, my friend and now co-founder Ryan Moore started dreaming of what God could do through our efforts. We developed the brand Trackstarz, and the rest was history. Trackstarz has grown to a show that has over 100,000 fans and millions of views worldwide.
How does Trackstarz innovate?
Sean Grant: Since our founding, we have never had any funding from investors. We have had to scrape and bootstrap every year of our existence. Every time we faced obstacles, we were forced to trust that God would get us through. If there is something we don’t know how to do, we figured it out. When we could not afford something, we learned how to do it ourselves. When something we needed didn’t exist, we created it.
How the coronavirus pandemic affects your business, and how are you coping?
Sean Grant: Right before the start of the shutdown, we were scheduled to close one of our biggest contracts ever. Because of COVID-19, we lost that contract and have been working to recover from it ever since. Instead of getting down on ourselves, we decided to turn our focus to the thousands of creatives who watch our show and who were essentially left with no income because of the inability to go on tour. We decided to learn alternative forms of income that we could teach to our fans to help them through this time. We chose to focus on Forex Trading and Dropshipping and have been very successful at it so far. We have already begun teaching these skills to our fans and have been seeing great results.
Did you have to make difficult choices, and what are the lessons learned?
Sean Grant: Yes, we had to cut a lot of services that we relied on that were just too expensive during this time. We also had to pivot to a completely remote live show, which was very difficult to adjust to at first. We learned that you have to be prepared for anything and have your backup plans already in place.
How do you deal with stress and anxiety? How do you project yourself and Trackstarz in the future?
Sean Grant: I learned how to trust God a long time ago. I know for a fact that He is in control no matter what the situation. That confidence helps us through every challenge and helps us not to get too high or too low. This difficult time has shown us our resilience and reinforced our reason for existing. We know we have a purpose in this world, and it is bigger than us, and it is bigger than COVID.
Who are your competitors? And how do you plan to stay in the game?
Sean Grant: We are often compared to brands like Rapzilla, The Breakfast Club, Complex, Revolt, and other hip hop culture focused brands. We believe we serve a unique function in this space. We exist at the boundary between the Christian market and the Mainstream market. We enjoy the space we fill, and we continue to develop products and services that cater to this unique niche.
Your final thoughts?
Sean Grant: We are just getting started. We have a ton of ground to cover in front of us, but we are excited to see what is ahead. We are looking for people who believe that Godly content can be just as good as or better than what is available in the mainstream to come alongside us and join the Trackstarz Universe of creatives, entrepreneurs, and fans.
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