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Sebastian Heindorff Staffomatic

We talked to Sebastian Heindorff of Staffomatic about all-in-one management of schedules, absences and working hours.

First of all, how are you and your family doing in these COVID-19 times?

Sebastian Heindorff: Thanks, we are all doing well.

Tell us about you, your career, how you founded Staffomatic.

Sebastian Heindorff: In 2011, my Co-founder Kalle and I met the first time, and we knew the problem of employee scheduling and how time-consuming it was to coordinate who works where and when. So we founded Staffomatic in 2012. Since then, we could build a great team and a great product.

How does Staffomatic innovate?

Sebastian Heindorff: Our claim is to provide an intuitive and easy-to-use workforce management software that brings transparency and fairness to companies. With this approach, we make teams all over the world more efficient and motivated.

How the coronavirus pandemic affects your business, and how are you coping?

Sebastian Heindorff: As some of our clients’ industries face big challenges business-wise and have to adapt, .we try to guide them the best we can and help them find the best solution for their current needs using Staffomatic. We also try to provide the best and most human support to our customers as we can. It has always been a key element of our view on “customer success,” but we also feel that – more than ever due to the stressful situation – customer communication needs more humanity and empathy.

We noticed a very strong increase in the demand for workforce and planning management for delivery services, which is our core skill and a strong opportunity for our business. But we also have an opportunity to help for a good cause, as needs for workforce management in COVID-related organizations have increased drastically too (test centers, for example). We provide special discounts to any organization working directly on fighting against this pandemic, like charities, COVID-19 test centers, and future vaccination centers.

We’re also facing new challenges regarding our growth, but we – there again- simply have to adapt to the current new way of dealing with things online. Working remotely became a part of our culture, but we are looking forward to meeting in person again…talents. 

Did you have to make difficult choices, and what are the lessons learned?

Sebastian Heindorff: The onboarding of new team members online was a challenge but an inevitable step.  

Office life (during and after-work) and the ability to being easily reachable for a short chat, a coffee, and some time together were a crucial part of our company values. It has been almost broken apart until we adapted and found new ways to gather and share time together online (by the way, there are many team building games and online platforms out there, try them out!)

How do you deal with stress and anxiety?

Sebastian Heindorff: Anxiety is not a big issue. To deal with stress, I do a lot of sports, like running, surfing, and other watersports. I also love to be outside, so I try to spend a lot of time in the nature.

Who are your competitors? And how do you plan to stay in the game?

Sebastian Heindorff: Our biggest competitors are still pen & paper and excel sheets.

Your final thoughts?

Sebastian Heindorff: I think that these times are a great challenge for us and a great opportunity – especially with regard to digitization, which will now proceed even faster.

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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