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SEO: The 3 pillars that you should consider



Having more online visibility is essential for any content creator or business wishing to attract more and more customers. However, for this, it is important to choose your strategy. There are several, and one of the most important is search engine optimization, also known as SEO. While this is an excellent strategy, it often requires the intervention of a good provider.So what should you know about SEO strategies? And how can they succeed at all costs? Let’s find out!

Why should you bet on a good SEO strategy?

Any organization wishing to gain visibility on the web must adopt the right strategies in order to achieve this because there are currently many companies offering the same type of services.

Thanks to an SEO consultant, it is possible to stand out from the crowd, and your competitors, thanks to a well-thought-out strategy adapted to each type of activity. Because of natural or organic referencing, you can optimize your content to be visible on the first page of Google and attract a qualified audience.

Banking on a good SEO strategy is therefore important for several reasons:

  • Target the right audience;
  • Gain visibility and notoriety;
  • Generate leads and increase your turnover
  • Succeed in better facing the competition,

To succeed with an SEO strategy, the service provider relies on the three pillars of natural referencing.

What are the most important pillars for a successful consul?

Many people want to succeed in an SEO strategy, but to achieve it, it is important to master some essential aspects generally summed up in three essential points, which are: technical optimization, good content, and popularity.

The one does not go without the other, of course, because it is about a set allowing to improve the performances of a website.

Technical optimizations

Before creating a website, the structure of it must be well thought out. This will make it easier for users and search engine robots to crawl your site.

Even if a website is already online, it is quite possible to make some changes to make it more ergonomic and secure. Generally, these are structural optimizations that primarily concern site security, markup, architecture, etc.

It is recommended to use an SEO audit to learn more about the condition of a website and identify strengths and weaknesses so that you can improve them.

Quality content

Of course, in order for a website to reach the necessary audience, it must offer good quality content. It’s not just about fluent writing but also the use of essential keywords that will allow your page to appear in the first results on search engines.


Finally, in order to improve the visibility of a website, it is important to be able to strengthen its popularity. To do this, you have to acquire inbound links, also called “backlinks,” from authority sites and those dealing with the same topic.

I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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