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Katoni ApS: The World of Design – All in One Place

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Steen Christensen Katoni ApS

We talked to Steen Christensen of Katoni ApS, a shopping platform where some of the best Danish and foreign online shops are gathered and here is what he said about it.

First of all, how are you and your family doing in these COVID-19 times? 

Steen Christensen: All things considered, we are doing quite well. We all have our health and make do with the circumstances that seem to plague most of the world right now.

Tell us about you, your career, how you founded Katoni ApS.

Steen Christensen: I started doing SEO for several Danish webshops and decided to start my own company, Katoni ApS. With the knowledge I had acquired, I wanted to create a shopping platform that would help people shop through all the Danish fashion websites in one place.

How does Katoni ApS innovate? 

Steen Christensen: We try to create an environment where people feel free enough to suggest ideas and important enough for them to be taken seriously. Hiring creative and outside-the-box thinkers is also a great way to make sure you keep innovating internally, without the need for outside help.

How does the coronavirus pandemic affect your business finances?

Steen Christensen: It has not actually affected us that much. We do all sorts of internet-related things, and people are increasingly using the internet for more things these days.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Steen Christensen: We have had to minimize the amount of work done at the office, and meetings are being held online. Surprisingly, it doesn’t affect the productivity of the meetings.

How did your customer relationship management evolve? Do you use any specific tools to be efficient? 

Steen Christensen: We already had mostly online communication with our clients before the pandemic, but we obviously do that more now. It works out quite fine, and sharing your own screen with the client while they sit at their computer is actually quite efficient for demonstrating or presenting various things.

Did you benefit from any government grants, and did that help keep your business afloat?

Steen Christensen: No, because we did not need it.

Your final thoughts?

Steen Christensen: Even though we weren’t financially affected much by this pandemic, we can clearly see clients with physical and online channels investing more in the online shops. Companies that didn’t prioritize this before now have a very good reason to do so, creating a more competitive market and potential new clients for many digital agencies.

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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