We talked to Stefan Bures on how metoda full powers Amazon sponsored ADS and DSP, and this is what he had to say.
First of all, how are you and your family doing in these COVID-19 times?
Stefan Bures: We are doing great, thanks. Luckily we managed to stay healthy throughout these times.
Tell us about you, your career, how you founded metoda?
Stefan Bures: I founded the company in 2012 together with my partners, and I have to say it has been an exciting journey ever since. Before metoda, we started a few e-Commerce projects and saw that data would become a critical success factor. We continuously develop smart solutions to support our clients to leverage their business. We just celebrated our 8th birthday together with our great team at metoda, which makes me very happy.
How does metoda innovate?
Stefan Bures: We continuously talk to our customers about what challenges they face in their daily business. That gives us great insights for further developing and expanding our solution portfolio. Moreover, we do lots of market and competitor research to spot trends as early as possible.
How does the coronavirus pandemic affect your business, and how are you coping?
Stefan Bures: Since our clients are brands in the e-Commerce business, we are luckily as busy as ever or somewhat even more. The importance of digital commerce in general and Amazon, in particular, has grown during the COVID-19 pandemic. Together with our clients, we develop the right strategy and continuously adjust it to successfully steer their business through these times.
Did you have to make difficult choices, and what are the lessons learned?
Stefan Bures: We learned that we were very quick in switching to remote work and that it can function amazingly well. But at the same time, we learned that digital happenings could not replace personal client or company events. Nothing can replace a unique face to face exchange in a relaxed atmosphere.
Who are your competitors? And how do you plan to stay in the game?
Stefan Bures: Our competitors are mainly tool providers for Amazon Advertising. Next to a smart AI-based approach, our core USP complements this by personalized expert services to strategically support our clients. Moreover, we continuously develop our product portfolio further and plan on expanding our tool-suite to fully equip our clients to be successful in the e-Commerce world.
Your final thoughts?
Stefan Bures: I think that difficult times also offer chances. Scott Galloway said, “COVID isn’t a change agent, but an accelerant,” and I agree with that. We are first-hand witnesses of how the pandemic increases the significance of e-Commerce and digitalization.
My thoughts go out to everybody who is affected professionally or personally by COVID, and I wish them the best of luck.
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